Remove Customer Loyalty Remove Events Remove Fashion Remove Social Media
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

Fashion 248
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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year. The WWDC keynote?

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

The following list was put together to inspire you when putting together your own loyalty program and brand community, no matter what you sell or what stage you’re at.   Program highlight: incentivized user-generated content In an industry as visual as the arts and crafts industry, social proof is an invaluable asset.

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4 Strategies for Picture-Perfect Product Drops

ESW

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.

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4 Reasons to Make Event Sales Part of Your Marketing Strategy

ESW

Sales events have been a staple of the retail sector for over a century. That’s not to say they are old fashioned, though. Here are four reasons to start hosting flash and event sales if you’re not doing so already. Startups may even wish to use event sales to focus on user acquisition at the expense of profits.

Events 78
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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

These high-traffic shopping events don’t just present retailers with a chance to catapult profits. During this critical sales period, brands can leverage the increase in customer engagement to collect the data that’s needed to forge deeper, more meaningful customer relationships today.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. Retail employees interact directly with customers, making them the face of a brand. This is also a great method to attract potential customers or employees.