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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. But lukewarm consumer sentiment around generative AI as a creative tool complicates the picture, and requires that brands strike a balance in their messaging in order to meet people where they are.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

Gen Z has grown up immersed in technology. Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them. Social media sites and gaming platforms can provide this access to individuals and larger communities, which is why many Gen Zers are gravitating to them.

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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

Check out the list below for deals on video editing effects and plugins, social media tools, photography software, coding and developer training, presentation design templates, and more! Skylum: Luminar Neo “ Skylum is a global imaging technology company dedicated to revolutionizing the world of photo editing and creative tools.

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Top 4 Learnings From eCommerce Businesses That Handled the COVID-19 Situation Right

lateshipment

Since, in this period, people are confined at home with limited opportunity for physical exercise, Nike opened their online Nike Training Platform to anyone interested and encouraged all site visitors to workout daily. Leverage Social Media?. These masterclasses have increased their engagement on social media.

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Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing

RTP blog

With so many posts about exercise routines, top recipes and house cleaning tips, how can an independent retail store or small chain utilize this channel to drive interest, provide helpful resources and ultimately promote merchandise? million users, to be exact). But getting started can be downright confusing.

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Instagrammable Moments: 5 Reasons Why Your Stores Need Them This Holiday Season

RTP blog

She stated that with the right experience, relevant merchandising, and beautiful visual elements, retailers can boost holiday sales by tapping into consumers’ innate desire to share on social. The end result is a social media ripple effect that drives store traffic and sales. That’s a data point that’s too good to ignore.