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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. What about Apple?

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Gen Z’s Message to Merchants: Meet Us in the Metaverse

365 Retail

A new study from FIS ® (NYSE: FIS), shows how the shopping preferences of younger UK consumers have shifted as adoption of embedded finance services reaches mainstream usage among Millennials and Gen Zs, while their older counterparts are less engaged with newer, digitally-oriented financial experiences. About the survey.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process. Let’s go ??.

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Implementing a Digital Trust and Safety Strategy

Retail TouchPoints

All the while the abuse economy is stepping up its game with tactics such as engaging services that enable anyone to hire a bot army for contacting consumers, impersonating accounts, retrieving one-time passwords and completing fraudulent transactions. Entire Facebook groups are devoted to buying customer reviews.

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Tampa Bay Lightning’s Arena Adds One-Click Checkout for In-Seat Purchases

Retail TouchPoints

Guests attending games and events at the arena can scan QR codes placed on cup holders at the arena to make instant purchases using Fast Checkout for Lightning gear, including the “Item of the Game,” future tickets or merchandise from the event.

Games 277
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A Detailed Skrill Review: Is Skrill the Right Payment Platform For You?

Ecommerce Platforms

I've had some merchants ask me whether or not it's a scam. Let's be clear–I can be certain it's a legitimate payment processor. However, this is often because Skrill does take on risk by supporting merchants that aren't supported by PayPal and other more popular processors. Skrill has an interesting history. None at all.