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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414
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5 PPC Business Ethics Examples and Best Practices

Kissmetrics

However, unethical PPC practices will do more harm than good for your business. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads.

PPC 259
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Publishing house C.H.Beck case study: BlueWinston campaigns achieved 8,40% CTR

Blue Winston

The publishing house C.H.Beck is a leading provider of professional legal information. The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve product recommendations, all that the while staying ahead of our competitors.

PPC 98
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Bluehost Review

Kissmetrics

Free SSL certificate : An SSL certificate, otherwise known as Secure Sockets Layer certificate, makes sure to authenticate the identity of your website and encrypts important site information. Their most recommended tier, and the one that gets you the most bang for your buck under the shared hosting plan, is the Choice Plus tier at $5.45

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

Need some simple graphic design help for a logo, PPC banner or social media ad? There’s a lot of information out there concerning small businesses and ecommerce, and it can be difficult to keep track of it all. So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend?

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. Instead, you need to take an informed, data-driven approach when marketing for the holidays. To gather the necessary historical data, we recommend going back several years — not just to 2020.

eCommerce 109