Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch.

B2C 312

B2C Marketing Games Social Media 312

lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. Additional Holiday Marketing Ideas Dress up your Homepage.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 247

Marketing Customer Retention Shopify Social Media 247

Optimizely

FEBRUARY 5, 2021

Super Bowl ads are a marketer’s playground. You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Some of these companies have already released their ads on YouTube and are available for viewing now if you wish to indulge before the Big Game. Marketing during the Super Bowl.

Marketing 370

Marketing Games Events Consumer 370

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Kissmetrics

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? People love getting recommendations for the things they love, and they love sharing those things with friends. Facebook has 1.82

Marketing 281

Marketing Social Media Games Events 281

Retail TouchPoints

APRIL 24, 2023

As this important shopper segment finds value in creator-guided shopping, brands are recognizing the efficiencies creators are able to drive in terms of marketing, leading to more brands scaling creator campaigns as budgets become more scrutinized. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK. 1] [link]

Social Media 264

Social Media Electronics Accessories Clothing 264

Kissmetrics

SEPTEMBER 18, 2017

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? People love getting recommendations for the things they love, and they love sharing those things with friends. It was only a matter of time.

Marketing 458

Marketing Games Mobile Social Media 458

Retail TouchPoints

JANUARY 18, 2024

This behavior aligns extraordinarily well with the immediacy of excitement, challenge and rewards associated with games. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs. Thomas Butta is Chief Strategy and Marketing Officer at Airship.

Retail 299

Retail Customer Loyalty Games Reference 299

Retail TouchPoints

APRIL 15, 2024

LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics , featuring games that mimic the tests in a comprehensive eye exam. While the games reflect several of the tests done during an eye exam, they are not meant as an official evaluation or assessment of a person’s visual health or eye function.

Games 130

Games Accessories Fashion Recommendation 130

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This reduces waste, optimizes stock levels, and maximizes revenue.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Retail TouchPoints

JUNE 27, 2022

They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase. Challenges of Digital Marketing. For every $92 spent on marketing, only $1 is converted to a sale. Workers want to feel valued by their employer.

Retail 266

Retail Recommendation Games Consumer 266

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 362

Marketing Social Media SEO Channel 362

Omnisend

JANUARY 12, 2024

Reading Time: 15 minutes Some people believe that with so many events and holidays throughout the year, selecting the most relevant ones for subscribers is simply overwhelming.They think the safest bet is to stick to significant marketing days like Black Friday and Cyber Monday. Cater promotions to fan gear, party supplies, and entertainment.

Events 158

Events Marketing Gifts Games 158

UpSellIt

SEPTEMBER 8, 2023

Next, outline your calendar with important dates so you can roadmap the release of promotional emails, special marketing material, and social media announcements. Utilize email marketing, social media, and ad campaigns to make your brand presence known. Up to 46% of shoppers purchased more with AI-recommendations.

Marketing 128

Marketing Shipping Costs Recommendation Social Media 128

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. In the race to decode user intent sans cookies, gen AI emerges as a game changer. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 283

Social Media B2C B2B Customer Data 283

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. They don’t want to wait a few years; they want to deploy game-changing AI frameworks today.

Retail 275

Retail Mobile Consumer Operations 275

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 307

Retail Customer Experience Technology Operations 307

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 Recommendations.

Marketing 134

Marketing Social Media Recommendation Channel 134

Retail TouchPoints

JUNE 12, 2023

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. They can partner with a larger company with the resources to deploy these models.

Retail 260

Retail Technology Games Recommendation 260

Omnisend

JANUARY 19, 2021

As shoppers continue to head online, the role of email marketing is bigger than ever. Still delivering by far the highest ROI of any marketing channel , the familiarity and accessibility of email maintains its status as a top marketing channel for consumers and businesses alike. Email marketing campaigns: The current trends.

Marketing 158

Marketing Recommendation Social Media Gifts 158

Omnisend

OCTOBER 19, 2020

As a savvy marketer, you’re well-versed on the essentials of email marketing. Here are a few of my email marketing lessons-learned and helpful tips for how to unlock powerful, data-driven insights, create more successful campaigns, better connect with your audience, and drive more revenue for your brand. Reading Time: 6 minutes.

Games 78

Games Marketing Recommendation Improvements 78

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 363

Marketing Social Media Document Article 363

Groove

SEPTEMBER 21, 2023

To optimize the use of MidJourney, it's recommended that users use concise and specific prompts that accurately describe the image they want to generate, as using ambiguous or general prompts may lead to undesired results. In the context of social media, MidJourney can be a game-changer.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends.

Marketing 190

Marketing Multi-channel Mobile Channel 190

BigCommerce

FEBRUARY 27, 2018

But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Word of Mouth Marketing Statistics.

Social Media 410

Social Media Marketing Payment Services Reference 410

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

lateshipment

OCTOBER 9, 2023

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Most of these techniques work better if you have a good customer segmentation game). In this case, the e-commerce brand must use various indicators to change the personalized product recommendations in this case.

eCommerce 130

eCommerce Gifts Social Media Recommendation 130

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Marketing is all about metrics. Are you just getting into the survey creation game?

Marketing 287

Marketing Multi-channel Social Media Channel 287

Omnisend

OCTOBER 30, 2020

The answer: Email marketing. Email marketing still boasts the highest ROI out of any marketing channel. Best of all, it’s one of the few marketing channels you own. With that in mind, let’s dig into a few WooCommerce email marketing tips that will start boosting conversions. Let’s dive in!

WooCommerce 151

WooCommerce Marketing Recommendation Social Media 151

CPC Strategy

APRIL 25, 2024

Amazon How Amazon Marketing Cloud (AMC) Works [2024 Update] By Emily Sullivan Apr 25 2024 Amazon Advertising kicked off 2021 by announcing the beta release of Amazon Marketing Cloud , a measurement and analytics solution designed to help marketers measure performance across different media channels.

Marketing 78

Marketing Subscription Blog Events 78

Retail TouchPoints

SEPTEMBER 21, 2023

And this is where AI is poised to be a game changer. For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. But why should this matter to us as shoppers?

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. billion in 2018 to $54.5

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Marketers also will want to look into digital solutions to make sure the data involved in a brand’s influencer outreach is suitably measured and accounted for.

Social Media 282

Social Media Travel Apparel Clothing 282

Omnisend

JULY 21, 2021

But it’s a signal for the ecommerce marketer who’s on top of their game. Last year at this time, the COVID-19 pandemic had pushed consumers toward digital buying, prodding merchants to optimize their online stores, improve the shopping experience and hone in on marketing efforts. 1: Start Early with Holiday Marketing.

Marketing 215

Marketing Shipping Costs Shipping Gifts 215

lateshipment

SEPTEMBER 7, 2023

Thus, in this blog, we’ll explore why early preparation is necessary and in order to help you get started, provide you with a comprehensive holiday schedule in the form of a marketing calendar and information on shipping deadlines for the 2023 season. The holiday season is not just busy but also very competitive.

Shipping Costs 130

Shipping Costs Shipping eCommerce Marketing 130