article thumbnail

How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. Why Should You Create Evergreen PPC Ads?

PPC 203
article thumbnail

How to Use Google Trends in Marketing

Kissmetrics

One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts. What Is Google Trends? In comes Google Trends.

Marketing 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top Footwear Ecommerce Trends That Will Dominate the Industry

Omnisend

In fact, marketers can learn a lot from the revolutionary fashion ecommerce trends driving a booming $2.5 If you want to get on top of the footwear ecommerce world, you need to know the top trends. Let’s take a closer look at these: The Top 4 Footwear Ecommerce Trends. trillion industry. Omnichannel Fashion Ecommerce.

article thumbnail

22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Key Takeaways: Ecommerce Digital Marketing Trends in 2020. Ecommerce Consumer Demand Trends. Ecommerce Traffic Trends. Ecommerce Ad Trends. Post-Pandemic Ecommerce Digital Marketing Trends. Key Takeaways: Ecommerce Digital Marketing Trends in 2020. Ecommerce Consumer Demand Trends. Table of contents.

article thumbnail

11 Marketing Instagram Accounts to Follow

Kissmetrics

Why You Should Follow Gary: With video content that delivers day after day, Gary sounds off on the latest trends, serving as a weathervane for the digital community, as well as informational videos about leadership and self-care. Most of his posts use video game imagery and share advice for succeeding in both life and marketing.

Marketing 279
article thumbnail

What the Heck is Auction Insights Report in Google Ads? Tips Included

Store Growers

This tool is a real game-changer when it comes to outperforming your competitors’ campaigns, so let’s define it, and cover how to access it, the easiest and best ways to use it, and finally, how to optimize your pay-per-click (PPC) campaigns using auction insights. Ready to take a deep dive into the world of auction insights?

PPC 91
article thumbnail

Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. I eventually noticed two trends in the agencies that didn’t work out: The agency delivered sub-par work.

PPC 109