article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
article thumbnail

3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Tools To Use AI in Email Marketing For eCommerce Online Stores

Groove

However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing.

article thumbnail

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. We are all used to being stalked by ads for a pair of pants we clicked on many weeks prior and seeing personalized product recommendations on Amazon and other ecommerce sites. AI agents will shop for you. AI will personalize storefronts.

Retail 257
article thumbnail

Key Ecommerce Personalization areas to focus on

lateshipment

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Most of these techniques work better if you have a good customer segmentation game). In this case, the e-commerce brand must use various indicators to change the personalized product recommendations in this case.

eCommerce 130
article thumbnail

The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. And this is where AI is poised to be a game changer. But why should this matter to us as shoppers?

eCommerce 264
article thumbnail

How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. They hold tournaments, and many professional gamers have large followings on gaming platforms like Twitch. Create In-Game Ads. Investing in an in-game ad can be a unique, but powerful strategy. Dynamic Ads.

B2C 312