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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Shopify Marketing Strategies: 6 Proven Strategies

Groove

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. Here’s a closer look at the most important proven strategies every Shopify store owner should master to drive sales and boost conversion rates. After all, even the best products don’t sell themselves.

Shopify 386
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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. All of this enables a more informed pricing strategy overall. Some retailers may consider experimenting,” Berliner added.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

Within the pages that follow, we present a carefully curated selection of AI-powered tools that have emerged as game-changers in the realm of email marketing. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization.

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5 strategies to stand out during BFCM

lateshipment

Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Adapt a multi-channel marketing strategy Be where your customers are.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.