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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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5 strategies to stand out during BFCM

lateshipment

Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Adapt a multi-channel marketing strategy Be where your customers are.

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Beauty Insider members can save the recommendations they receive [during these sessions] to their loyalty program account, which then makes for a better customer experience in the future. We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets.

Consumer 223
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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

Many retailers have mastered this for in-person shoppers but now need to find better strategies for making these sales digitally. Retailers are upping their game to educate and guide consumers online by using live video engagement technology to make the shopping experience as informative, immersive and delightful as in-person shopping.

eCommerce 297
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2C: What’s the difference?

SEO 416
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10 E-Commerce Shipping Best Practices You Should Know

lateshipment

However, major e-commerce businesses leave out shipping in their strategy as they consider the onus of it to be with the shipping carrier. Enforce a shipping strategy with a well-planned team. As an e-commerce business owner, strategizing and having clear goals will give you the right direction to your shipping game.

eCommerce 130
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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. This means they’re ahead of the game when things change. Let’s dive in!

PPC 279