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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Kissmetrics

Top 8 Black Friday Ad Campaign Tips. I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. Ad campaign fees can be higher during the holiday season , so it’s best to up your marketing game early on. Here’s how.

eCommerce 271
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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

Small Business Saturday Pro Tip: Be Prepared! Small Business Saturday Pro Tip: Customer Research in Crucial. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Small Business Saturday Pro Tip: Avoid Complacency.

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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

Shopping Cart Abandonment Tips. We recommend button sizes no smaller than 44 pixels by 44 pixels to accommodate finger tap on mobile devices. If you're interested in learning more, we recommend our related blog about eCommerce checkout best practices. Implement An Optimized One-Page Checkout. Provide Security Assurances.

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Email personalization: strategies, tips, and best practices

Omnisend

This calls for marketers to shift their email marketing strategies from a numbers game on paper to creating meaningful connections with the people they’re targeting. When a product is recommended from purchase history, customers are 2.6x These personalized recommendations will also increase customer lifetime value. The result?