Groove

JUNE 30, 2020

Google Ads is rolling out new features now more than ever, and advertisers are stuck with no clear understanding on how to make the features work. Reap all the benefits Google has to offer and ensure your brand is reaching more customers with these 5 tips for Google Ads optimization. 5 Google Ads Optimization Tips.

Customer 326

Customer Electronics Information Improvements 326

Groove

FEBRUARY 9, 2024

Shopify Google Analytics integrations are fantastic tools for mid-market and enterprise retailers. Why Use a Google Analytics 4 Shopify Integration? Before starting your Shopify GA4 setup, it's essential to understand exactly what Google Analytics 4 is. Locate the Google Analytics section and enter your GA4 property ID.

Shopify 195

Shopify Events eCommerce Management 195

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. As the CEO of ChatGPT developer OpenAI prepares to testify before the U.S.

Banking 257

Banking Blog Consumer Goods Fashion 257

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. Show ads at the right time. Show Ads At The Right Time. That's why our team is here to help.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Groove

APRIL 1, 2020

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. Implement ad extensions. Test and improve. Implement Ad Extensions. Google even reports that including extensions in your ads can improve your ad quality score.

PPC 345

PPC Mobile Improvements B2B 345

CPC Strategy

OCTOBER 23, 2018

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News. The post Is Google Testing Video In Showcase Shopping Ads & News Feed Placements?

Blog 52

Blog Marketing Retail 52

Kissmetrics

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

eCommerce 313

eCommerce Other Information Social Media 313

Kissmetrics

AUGUST 11, 2021

Google knows where they are and aims to deliver more relevant results, which drives conversions. Testing different ideas and approaches when location is taken into account can create very interesting insights–and often much different conversion rates. 5 Geo-Targeting Tests to Drive Conversions. Experiment With Languages.

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Kissmetrics

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. Or what if your test results are inconclusive? There’s a ton you can do with inconclusive or losing A/B testing data. Why A/B Testing Is Crucial to Digital Marketing Success.

Social Media 290

Social Media Improvements Information Other 290

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. She noted that creator-driven ad creative has been especially impactful when “allowlisting tactics” are used. million impressions.

Channel 228

Channel Information Customer Consumer 228

Retail TouchPoints

JUNE 15, 2022

Microsoft it is reportedly testing out a new retail marketplace in the U.S. based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023.

Merchant Services 297

Merchant Services Payment Services eCommerce Shopify 297

Groove

DECEMBER 22, 2020

In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google is one of the best advertising platforms to increase visibility, website traffic and conversions. Google Shopping Ads. Google Search Ads.

B2B 347

B2B Social Media Merchant Services Reference 347

CPC Strategy

OCTOBER 23, 2018

We’ve recently sighted some exciting changes to Showcase shopping ads as well as a new potential new ad placement that displays within Google’s News. The post Is Google Testing Video In Showcase Shopping Ads & News Feed Placements?

Blog 40

Blog Marketing Retail 40

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

X-cart 307

X-cart Recommendation Customer Other 307

Kissmetrics

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. Mobile Vs. Desktop App Ads.

Mobile 249

Mobile Payment Services Download Other 249

Kissmetrics

SEPTEMBER 25, 2017

The best way to test your assumptions is by simply by talking to your customers via emails, calls, live chats or Skype calls. To set it up you simply implement a small code snippet — similar to setting up Google Analytics — and set up the question sequence. The second step was to connect our tool to Google Analytics.

Customer 534

Customer Events Improvements Live Chat 534

Retail TouchPoints

MARCH 24, 2023

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

Shopify 293

Shopify Merchant Services Recommendation eCommerce 293

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

Recommendation 91

Recommendation Improvements Definition Other 91

Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. What Are Google Discovery Ads? Let’s see how Discovery ads differ from Display ads.

Recommendation 172

Recommendation Social Media Marketing Customer 172

Groove

FEBRUARY 10, 2021

Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal).

PPC 370

PPC eCommerce Information Social Media 370

Groove

JUNE 13, 2022

Our goal was to find solutions to increase revenue with a modest Google ads paid media budget. To do this, Groove Commerce tested specific targeting options and narrowed down who is a potential customer that finds value in the company’s brand. After these changes, Strobels' Google Ads Optimization Score jumped from 80% to 85%.

Supplies 195

Supplies PPC Improvements Information 195

Kissmetrics

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. If not, you can reevaluate for the next quarter.

Customer Retention 283

Customer Retention Marketing Social Media Recommendation 283

Kissmetrics

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.

PPC 287

PPC Marketing Social Media SEO 287

Groove

JANUARY 4, 2021

Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Google Shopping, Search & Display Campaigns. 30 under-performing ads paused.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

Merchant Services 268

Merchant Services Shipping Costs Small Business Retail eCommerce 268

Store Growers

JUNE 2, 2023

Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. What Are Google Ads Scripts? How do Google Ads Scripts Work? So, how are Google Ads scripts used?

Merchant Services 91

Merchant Services PPC Management Article 91

Kissmetrics

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. It’s a star rating below the URL on the ad.

Shipping Costs 248

Shipping Costs Information eCommerce Clothing 248

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Tips for Generating Google Advertising Ideas.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Kissmetrics

SEPTEMBER 16, 2021

If you focus your efforts on improving organic CTR, you can also improve your Google ranking. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Most mobiles have locations turned on, for map functions, allowing Google to read their location and provide local solutions.

Improvements 360

Improvements Social Media SEO Mobile 360

Retail TouchPoints

OCTOBER 18, 2021

Walmart ’s Store Nº8 and Global Tech team are rolling out a text-to-shop beta test in select areas to develop the retail giant’s next conversational commerce offering. The retailer’s offerings on this front include Siri support and integration with Google Assistant.

Blog 241

Blog Other eCommerce Management 241

Kissmetrics

MARCH 5, 2021

Fortunately, you don’t have to test everything at once, but where should you start? In this article I’ll walk you through funnel optimization, including: Where you should start The most important interaction points to test The essential elements at those interaction points to test Different tests you can run.

Download 292

Download White Paper Article Improvements 292

Kissmetrics

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

PPC 300

PPC Social Media Information Other 300

Kissmetrics

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

PPC 245

PPC Definition Customer Marketing 245

Retail TouchPoints

MAY 12, 2023

Google ’s doing it. Meta has created an “ AI Sandbox ” where it is testing early versions of several new tools and features powered by generative AI. Cody Plofker, CMO of Jones Road Beauty (and also Brown’s son), shared how those initial tests were going at the press event: “I love the idea of getting more copy variations and ideas.

Events 250

Events Games Marketing Operations 250

Kissmetrics

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 Google Ads commands 73.1

PPC 274

PPC Management Improvements Books 274

Kissmetrics

NOVEMBER 26, 2019

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Change #1: Google executives are big on “ambient computing”. In other words, Google wants you to use them 24/7 no matter where you are or what you are doing. So, what are these non-algorithm changes? Let’s get started….

Shipping Costs 363

Shipping Costs Mobile Shopify eCommerce 363