Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? businesses are relying on eCommerce revenue to make ends meet. businesses are relying on eCommerce revenue to make ends meet. eCommerce SEO.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Retail TouchPoints

APRIL 18, 2024

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale.

Technology 242

Technology Retail White Paper Fulfillment 242

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step One: Curate impactful user generated content and leverage positive product ratings and reviews.

Social Media 257

Social Media Events Gifts Consumer 257

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 212

B2B eCommerce BigCommerce Omnichannel 212

Groove

JULY 9, 2020

Inbound marketing has certainly become the de facto strategy adopted by most marketers. Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. Share your story.

Social Media 352

Social Media eCommerce Webinar SEO 352

Groove

APRIL 20, 2021

Whether you're just getting started with eCommerce SEO or are a seasoned professional, it's always beneficial to ask for help from others when you stumble upon a problem you can't fix on your own. Enhance your eCommerce SEO strategy and improve organic rankings by investing in a team that provides the best SEO services.

SEO 329

SEO Improvements eCommerce Reference 329

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. 90% of all marketers have said that social media has increased exposure.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

DECEMBER 27, 2023

And the challenge for CPG leaders becomes how to maintain the output of their teams after that initial burst of energy at launch. When surveys and focus groups occur before a product launch, participants often don’t have any practical experience with the product yet, and insights are more guesswork into how the public may react.

Improvements 219

Improvements Supplies Consumer Operations 219

Groove

OCTOBER 10, 2023

As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. In this chapter, we embark on a journey through the world of SEO AI tools, exploring their exceptional capabilities and revealing how they empower businesses to stay ahead in the competitive search rankings.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. In this chapter, we embark on a journey through the world of SEO AI tools, exploring their exceptional capabilities and revealing how they empower businesses to stay ahead in the competitive search rankings.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Retail TouchPoints

FEBRUARY 15, 2024

The question remains — how do we increase that positive impact? As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. In fact, as the CDC notes in its statement on the loneliness epidemic, half of U.S.

Live Chat 212

Live Chat Social Media eCommerce Consumer 212

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. Digital shelf optimization (DSO) means constantly making changes to your product display on ecommerce platforms in an attempt to keep it as optimal as possible. How can Web Scraping Help? This comparison, however, has its limits.

Telecommunications 223

Telecommunications eCommerce Platforms Games eCommerce 223

Groove

JANUARY 8, 2021

With online returns expected to hit record highs, many eCommerce retailers must adjust their business operations and return policies to ensure a positive customer experience. eCommerce Returns: What To Expect In Early 2021. eCommerce Returns Are Forecasted To Reach A Record High. How To Face High eCommerce Return Rates.

eCommerce 363

eCommerce Fulfillment Subscription Consumer 363

Retail TouchPoints

APRIL 27, 2023

Customer experience (CX) strategies often focus on using technology to improve steps in the customer journey, but CX can also be about the bigger picture: how their purchases impact our environment. Ecommerce retailers can use this information, plus sustainable practices and smart messaging, to build loyalty and attract new customers.

Shipping Costs 251

Shipping Costs eCommerce Customer Shipping 251

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

SEPTEMBER 12, 2023

Sick of drawn-out development cycles and high costs, retailers want to transition to a composable commerce strategy. While retailers must embrace a composable commerce strategy to become more agile and effectively disrupt their respective markets through rapid innovation, undergoing such a massive transformation is no easy task.

Webinar 241

Webinar Technology Operations Mobile 241

Retail TouchPoints

AUGUST 22, 2023

It’s crucial that retailers bake a marketplace strategy into their overall commerce strategy; otherwise, they’re missing out on being the first stop along the path to purchase,” explained Melissa Minkow, Director of Retail Strategy at CI&T in an interview with Retail TouchPoints.

Small Business Retail 199

Small Business Retail Download Operations Fulfillment 199

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. Instagram Marketing Tips To Drive Traffic & Conversions. Keep the following in mind when building your brand on Instagram: Set up a business profile. Use influencer marketing.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 274

Marketing Customer Loyalty Omnichannel eCommerce 274

Retail TouchPoints

APRIL 22, 2024

Her relatively brief time as President — she took on the role in January 2023 — has been eventful, with the rollout of a new marketing approach , multiple product expansions and a rebrand in which the company dropped the word “Arrangements” from its name, as well as a new store concept in the works. And that’s exactly what happened.

Food and Beverages 201

Food and Beverages Gifts eCommerce Fulfillment 201

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. It’s the most important weapon for success in your arsenal.

Social Media 253

Social Media Consumer Information Marketing 253

Retail TouchPoints

MARCH 31, 2023

Wish has been in the midst of a massive turnaround effort for more than a year now, and in summer 2022, the app reintroduced itself to consumers with a rebrand and major marketing blitz. When Wish debuted in 2010 it took the U.S. Now the platform is launching its first major sales event , dubbed “330” or “Wishmas.”

Shipping Costs 309

Shipping Costs Consumer Supplies Shipping 309

Retail TouchPoints

SEPTEMBER 2, 2022

Global cross-border ecommerce sales reached nearly $3.2 Expanding internationally takes time, effort and money, which means leadership teams need to be thoughtful about which markets they enter. Build Out Your Engagement Strategy. The four keys to success are. Establish Your Value Proposition.

Merchant Services 275

Merchant Services Shipping Costs Channel eCommerce 275

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Here’s what we learned from our work with them.

Marketing 228

Marketing Customer Retention Shopify Social Media 228

Retail TouchPoints

MARCH 21, 2023

And these technologies, when applied strategically (and not just for the sake of saying “me too!”), are going to change the future of ecommerce product discovery. There are three disruptors tied to ChatGPT in the market today that have the biggest potential for ecommerce.

eCommerce 265

eCommerce Technology Document Recommendation 265

Retail TouchPoints

NOVEMBER 9, 2023

It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded.

Small Business Retail 291

Small Business Retail Books Shipping Costs eCommerce 291

Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. When it comes to ecommerce, the answer is a resounding “yes.” Here are just a few that will positively disrupt ecommerce: 1.

eCommerce 265

eCommerce Multi-channel Multichannel Channel 265

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future. Let’s begin the countdown… 5.

Retail 221

Retail Supplies Merchant Services Social Media 221

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3

Consumer 299

Consumer eCommerce Marketing Retail 299

Retail TouchPoints

JUNE 7, 2023

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. Ecommerce companies looking to adopt an AI and machine learning-powered solution should take note. Are you aware of the risks?

eCommerce 220

eCommerce Technology Supplies Blog 220

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. So how can brands effectively insert themselves into these conversations? This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

Social Media 268

Social Media Travel Apparel Clothing 268

Kissmetrics

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. The same strategies local businesses use just aren’t as effective.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

FEBRUARY 27, 2024

The non-alcoholic beverage (NA) market is projected to reach $176.7 Big name alcoholic beverage players such as Anheuser-Busch and Diageo will be fighting to get a piece of this pie by bringing new products to market, especially with U.S. billion in 2024. billion in revenue by 2028.

Food and Beverages 225

Food and Beverages Fulfillment Omnichannel Specialty Retailers 225

Retail TouchPoints

APRIL 20, 2023

Just this week, Saks Limitless hosted an exclusive pop-up shopping experience in Dallas, a key market for the program. “Our recent activations in Dallas and Aspen are perfect examples of how we bring the Saks experience to life in unique and compelling ways that are relevant to our top clients’ lifestyles.”

Jewelry 297

Jewelry Events Travel eCommerce 297

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. August’s overall retail sales in the U.S.

Consumer 281

Consumer Merchant Services Sporting Goods eCommerce 281

UpSellIt

MAY 2, 2024

Establishing credibility and trust with your audience is key to building a successful ecommerce brand. By leveraging various social proof strategies, ecommerce retailers can boost their brand authority, instill confidence, and ultimately drive conversions.

eCommerce 78

eCommerce Social Media Payment Services Download 78

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113