ROI Revolution

JUNE 17, 2022

The amount of paid search CPC growth varies by industry. In 2021, CPCs for search ads ranged from $1.40 across different categories, with legal services ($8.67), dental services ($6.49), and home & home improvement ($5.75) ranking as the most expensive categories. Search Marketing 2020.?. Wordstream.

PPC 78

PPC Mobile Social Media Search Marketing 78

Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. We Can Help.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

ROI Revolution

DECEMBER 7, 2021

Published December 7, 2021 With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. Modeling is already used widely in the industry today.

Customer Data 78

Customer Data Presentation Improvements Management 78

ROI Revolution

DECEMBER 7, 2021

With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. Modeling is already used widely in the industry today. Published December 7, 2021. Business being good isn’t always a good thing.

Customer Data 78

Customer Data Presentation Information Improvements 78

ROI Revolution

JUNE 27, 2023

By optimizing product feed titles to match user search intent, the brand was able to drive significant growth without spending more on ads. Steiner Tractor Drives Transactions by Improving Website Accessibility Results achieved (in just four weeks!): Explore the full story in the case study. Explore the full story in the case study.

Marketing 78

Marketing eCommerce Mobile Gifts 78

ROI Revolution

OCTOBER 12, 2021

Industry: Seasonal Retail. Channel: Paid Search Advertising (YouTube and Display). After a tumultuous 2020, one of our clients in the retail industry who sells a highly competitive seasonal product was feeling uncertain about what buyer interest was going to look like. Industry: Automotive. Industry: Education.

eCommerce 78

eCommerce Apparel Toys Channel 78

Shopping Signals

MARCH 21, 2023

Tip Description 1 Use keyword research tools – Utilizing keyword research tools such as Google Keyword Planner or SEMrush will help you identify valuable keywords relevant to your industry which can be used in content creation and link building campaigns. Improved conversion rates: SEO leads have a 14.6%

eCommerce 52

eCommerce SEO Improvements Mobile 52

ROI Revolution

AUGUST 24, 2021

Industry Analysis. We also grouped all of the domains from this sample into general industry categories. Note: Home & Garden and Business & Industrial industries made up a large percentage of the total industries for this study.).

Electronics 109

Electronics Article Accessories Apparel 109

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Adopt a tiered campaign strategy.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

MARCH 4, 2020

The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Download your 2020 Ecommerce Paid Search Report to uncover: 15 secrets to fortify your multichannel marketing strategy across ecommerce giants like Amazon, Google, Facebook, YouTube , and more. Listen instantly here!

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Inflow Insights

JANUARY 21, 2022

In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Letting a computer take over the time-consuming parts of running paid ad campaigns can be incredibly appealing, especially for marketers overseeing several marketing initiatives. Competitors.

PPC 110

PPC Management eCommerce Recommendation 110

ROI Revolution

FEBRUARY 10, 2022

We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1. There, you’ll uncover an in-depth look at the data segmented by role, industry, company revenue, and more. Top Trends for Ecommerce Marketers in 2022.

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

JANUARY 13, 2020

If there’s only one mantra you live by in 2020, it should be this: Never stop improving your website. With the complexity of the buyer’s journey and so many consumer touchpoints, continuous, data-driven improvements to your website are an excellent driver of profitable revenue growth. Want to learn more about 2020 marketing trends?

Marketing 174

Marketing Social Media Mobile Consumer 174

Kissmetrics

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter? Just a few years ago, the internet was very different.

Definition 362

Definition Management Social Media SEO 362

ROI Revolution

MARCH 30, 2020

Ranging from 0% to 100%, the scores are “ an estimate of how well your Google Ads account is set to perform ,” and can be improved by applying Google-selected recommendations to your bids & budgets, keywords & targets, ad & extensions, and more. These recommendations are generally safe and can improve your account performance.

Recommendation 88

Recommendation Improvements Download Management 88

ROI Revolution

OCTOBER 25, 2019

But as Google’s algorithm continues to improve, Dynamic Search Ads are a must for all advertisers. The only consideration you’ll need to make is how , not if , you want to leverage them based on your current marketing strategy. The 2019 Ecommerce Paid Search Report: With Industry Insights From Google.

Improvements 79

Improvements eCommerce Marketing Other 79

ROI Revolution

NOVEMBER 2, 2021

Improve site speed and page experience. Now that page experience is an official Google ranking factor, there’s even more incentive to improve your Core Web Vitals performance. Incorporate structured data to help search engines understand your on-page content. Consolidate page equity to mitigate the impact of 404 errors.

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

OCTOBER 5, 2021

Improve site speed and page experience. Now that page experience is an official Google ranking factor, there’s even more incentive to improve your Core Web Vitals performance. Incorporate structured data to help search engines understand your on-page content. Consolidate page equity to mitigate the impact of 404 errors.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

ROI Revolution

AUGUST 14, 2019

Use the Mobile-Friendly test to determine if you need to make improvements. Determine industry-specific/local review sites and claim these listings. Download our comprehensive SEO white paper, Search Engineering: Google RankBrain, Artificial Intelligence, and the Transformation of Organic SEO. The Local SEO Checklist.

SEO 92

SEO White Paper Social Media Information 92

Inflow Insights

MARCH 27, 2020

The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. eCommerce PPC Marketing Strategies. #1: Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

SEPTEMBER 7, 2021

Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. There’s still time to optimize your copy for Google to crawl during the holiday season and improve your organic keyword rankings.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. engagement rate, more than double the industry average!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

MAY 16, 2019

Google also announced gallery ads , which allow users to scroll between 4-8 images with 70 characters of copy each that show up at the top of their mobile search results. Improved Ad Type: Showcase Shopping. Showcase Shopping ads on Google search results page, Google Discover, and YouTube ( source ). Google Ads App Updates.

Marketing 68

Marketing Mobile Improvements Events 68

ROI Revolution

MAY 9, 2018

This tool is a godsend for paid search advertisers looking to research new keywords, obtain historical statistics on past performance, and predict future traffic. Here’s a quick look at what the new overhaul of the Keyword Planner looks like: Image courtesy of the Google AdWords blog, [link].

Games 104

Games PPC Reference Definition 104

ROI Revolution

OCTOBER 28, 2022

In the first three months with ROI, the brand saw conversion rates increase by almost 50%, transactions grow by 58%, and efficiency improve by 39%! YouTube provided the perfect opportunity for Road Runner Sports to increase awareness. Overall clicks also grew 21% compared to the prior three months. YouTube views have surged from 122K to 7.1M

PPC 78

PPC Recommendation Channel Operations 78

Kissmetrics

MAY 21, 2018

In fact, email was the only contact method that actually improved between 2016 and 2017. But user preference isn’t the only thing that email marketing has over other contact methods. To improve click-through rates even further, you also want to optimize your emails for mobile. The average click-through rate is also much higher.

SEO 225

SEO Social Media Blog Channel 225

Kissmetrics

AUGUST 18, 2020

Extensive industry knowledge. Understanding what works and what doesn’t comes from experience and in-depth industry knowledge. Take a look at who’s a part of the agency’s team and take some time to evaluate their experience level and expertise in your specific industry. But not all audience segments or keywords are equal.

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

DECEMBER 2, 2021

Improve site speed and page experience. Now that page experience is an official Google ranking factor, there’s even more incentive to improve your Core Web Vitals performance. Incorporate structured data to help search engines understand your on-page content. Consolidate page equity to mitigate the impact of 404 errors.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

JULY 18, 2019

A great example of an optimized paid search campaign was seen by one of our clients, a leading retailer in the home goods industry. The ROI team spotted an opportunity for the retailer to scale and optimize their non-branded campaigns through a new paid search strategy. .

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

DECEMBER 14, 2021

Improve site speed and page experience. Now that page experience is an official Google ranking factor, there’s even more incentive to improve your Core Web Vitals performance. Incorporate structured data to help search engines understand your on-page content. Consolidate page equity to mitigate the impact of 404 errors.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

MAY 4, 2020

It gives the economy a chance to improve and gives consumers a chance to feel more comfortable spending their discretionary income. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. Industry Updates.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

OCTOBER 5, 2021

30% of shoppers said pandemic safety precautions like crowd control would improve their Black Friday shopping experience last year, but better deals and lower prices still won out as the top priority for consumers at 35%. Online shopping made up the difference plus a bit more, growing nearly 22% year-over-year to reach a record $9 billion.

Sporting Goods 78

Sporting Goods eCommerce Consumer Reference 78

ROI Revolution

JULY 1, 2019

Facebook says this tool will ultimately improve the way people feel about online ads by helping them understand how advertisers use Facebook’s business tools. We looked at some marketing news highlights, digital marketing trends, and social media updates. What do you want to see next time? Let us know in the comments!

Marketing 96

Marketing Social Media X-cart Games 96

Inflow Insights

JANUARY 20, 2021

Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries maximize their ROAS with a few proven strategies. If your business operates in a very seasonal industry, it’s crucial to keep time of year in mind and bid on products/product groups within the tiered structure accordingly.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

ROI Revolution

AUGUST 26, 2022

GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. Predictive audiences. Conversion modeling. Customer lifecycle reporting. Granular user data controls.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

SEPTEMBER 6, 2018

Uncover strategies and tactics to increase sales, best practices, ad performance improvement, and optimization of your Amazon listings. This year’s panelists include: Jonathan Short, Accounts Manager for Yamaha National; Chris Bernat, CRP & Co-Owner of Vapor Apparel, and Jonathan Stephens, General Manager for Audio Advice Online.

Apparel 60

Apparel eCommerce Management Marketing 60

Retalon

AUGUST 22, 2023

Understanding your ecommerce KPIs allows you to identify issues, optimize processes, uncover new opportunities, and benchmark your progress against industry standards. For each metric, we define what it measures, explain how to calculate it, provide up-to-date industry benchmarks, and discuss why it is vital to track.

X-cart 41

X-cart Shipping Costs eCommerce Definition 41