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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. Using the Resonate Ignite consumer intelligence platform, we recently examined home improvement trends through the lens of three key generational segments. Gen X Homeowners Making Improvements.

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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

Enhancing Customer Experience Google Merchant Center also improves the customer shopping experience. This streamlined shopping experience can lead to higher conversion rates and improved customer satisfaction. Setting Up Shipping and Tax Settings Next, you'll set up the shipping and tax settings.

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Does the ‘New’ Bed Bath & Beyond Have the Right Formula for Success?

Retail TouchPoints

Its current business model is based on owning very little inventory and relying on its suppliers to drop-ship orders to customers. As to how we’ll compete, we’ll continue to provide great prices and convenience, and we’re improving our internal search to make products more easily findable, as well as enhancing the images and videos we use.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Despite their investments, there are a few gaps and opportunities for improvement. Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022. This is likely because free shipping is no longer a competitive differentiator, but rather, an omnichannel standard.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

All eBay Refurbished products also are backed by a one- or two-year Allstate warranty and include free shipping, eBay’s money-back guarantee and free 30-day returns. Inventory is sourced directly from the brands or top-rated sellers and it goes through a thorough vetting process before being offered for sale.

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