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How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Kissmetrics

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives? Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy.

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How to Build a Loyalty Program in the Subscriptions Industry

Smile.io

Subscription-based products have grown in recent years, truly becoming (DTC) direct to consumers. Virtually every brand in every industry has some form of offer to turn your one-time purchases into a monthly subscription.  By making recurring purchases easier, subscription services have made shopping convenient again.

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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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7 Loyalty Program Examples in the Nutrition and Supplements Industry

Smile.io

From new wellness brands and fitness trends (hello cold plunge and backyard saunas) to the latest supplements, the health and wellness industry has grown exponentially in the last few years. billion in 2023.  The nutrition and supplements industry has become a very competitive place, both in retail and online.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

The change will be a reckoning for the advertising industry.”. Retailers have a leg up in this area because they have, for years, been collecting a treasure trove of first-party data, through loyalty programs , surveys , subscription services , POS systems , and more recently apps and ecommerce websites. The Rise of First-Party Data.

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7 Loyalty Program Examples in the Pet Supplies Industry

Smile.io

The pet industry has undergone several changes in the past few years, but none more notable than the premiumization of pet supplies. The global pet industry is worth $320 billion and is expected to grow to almost $500 billion by 2023, according to a report from Bloomberg Intelligence. Well, a loyalty program is a great place to start.

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What does 2022 hold for the retail industry? Hear from the experts…

365 Retail

It’s no secret that the retail industry experienced incredible disruption over the past year. From the rise of online shopping and its impact on in-store sales to the increasing importance of technology and security, we spoke to a few retail experts about what those in the industry can expect to see next year and beyond. .