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How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Kissmetrics

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives? Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy.

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How to Build a Loyalty Program in the Subscriptions Industry

Smile.io

Subscription-based products have grown in recent years, truly becoming (DTC) direct to consumers. Virtually every brand in every industry has some form of offer to turn your one-time purchases into a monthly subscription.  By making recurring purchases easier, subscription services have made shopping convenient again.

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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. The industry calls this “the humanization of pets,” where we attribute human values and traits to dogs. The company was founded in 2012 with its core product offering, BarkBox.

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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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3 Reward Program Examples for Subscription Boxes

Smile.io

Subscription-based companies have earned a spot in taking ecommerce companies further and truly becoming direct-to-consumer brands. million active subscribers and discovered that the average subscription customer held over 4 total subscriptions—a 14% increase since 2021.

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7 Loyalty Program Examples in the Pet Supplies Industry

Smile.io

The pet industry has undergone several changes in the past few years, but none more notable than the premiumization of pet supplies. The global pet industry is worth $320 billion and is expected to grow to almost $500 billion by 2023, according to a report from Bloomberg Intelligence. Well, a loyalty program is a great place to start.