Lacoste Evolves NFTs into Community-Focused Loyalty Program
Retail TouchPoints
JUNE 30, 2023
Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, video games and interactive conversations,” according to CoinDesk.
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