Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

APRIL 25, 2024

How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets. Imagine a scenario where purchase history from a grocery retailer is combined with a customer’s music streaming data.

Retail 214

Retail Customer Loyalty Technology Marketing 214

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. Segmentation With Forms. The Challenge.

Marketing 370

Marketing Accessories Management Customer 370

SheerID

APRIL 1, 2020

Learn about market segmentation and explore some of the common types of segmentation. SheerID can help you target your customer marketing properly!

Marketing 97

Marketing Customer Blog 97

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

APRIL 28, 2022

So, they reached out to our team for help with using Klaviyo email and SMS. Get ready to learn more about this incredibly successful email marketing story below. Bronto became end of life at the end of May 2022, meaning that the platform no longer supported Shambhala’s email marketing efforts. Set Up Core Segments.

Merchant Services 370

Merchant Services Books Shopping Carts Social Media 370

Groove

MAY 12, 2021

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software. Customer purchases multiple times in one month.

eCommerce 370

eCommerce Marketing Merchant Services Recommendation 370

Groove

FEBRUARY 16, 2024

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. This unified view of customer data allows businesses to create targeted marketing campaigns, personalized communication, and more effective customer segmentation.

Shopify 379

Shopify Live Chat Customer Data Information 379

Retail TouchPoints

APRIL 18, 2024

These brands already have been routinely using Luminate data to inform everything from their product development to retail strategies. Now, as marketers prepare for signal losses , the addition of Walmart Luminate audience insights will give brands even more precision to accelerate their growth.” in a blog post.

Retail 233

Retail Omnichannel Information Supplies 233

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). higher return on ad spend when using our precision audiences,” said Cara Pratt, SVP of KPM in a statement. “By

Retail 259

Retail Consumer Marketing Other 259

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships. Integrations.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

MARCH 13, 2024

Proactively recognizing the potential, these brands strategically merged their positioning and targeted new customer segments, working to overcome the negative effects of the pandemic that led to drastically reduced in-person traffic. However, not all customers behave the same.

Multi-channel 236

Multi-channel Payment Services Consumer Automotive 236

Retail TouchPoints

SEPTEMBER 28, 2023

Todays’ customers expect seamless omnichannel shopping experiences that are highly personalized. In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. Mass adoption and changing customer expectations have raised the bar. What is Search Hyper-Personalization?

Gifts 248

Gifts eCommerce Recommendation Technology 248

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Use A Lead Capture Tool. Create Segmented Lists. What was once a burden ?

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Groove

OCTOBER 28, 2020

As a Premier Magento Agency , our team of developers created a HubSpot Magento Integration to help eCommerce businesses sync valuable customer and order data from their Magento stores into HubSpot. Integrating this data allows businesses to better market their brand to their audience. Segment Your Customers.

Magento 329

Magento Shopping Carts Download eCommerce 329

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing? Segmentation.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Segment your contacts.

Marketing 363

Marketing X-cart Webinar Recommendation 363

Retail TouchPoints

FEBRUARY 5, 2024

As the RMN market is projected to surpass $100 billion in coming years, it’s no surprise that RMNs have been sprouting across various sectors, from hospitality and finance to conventional retail. Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. Complexity cannot live here.

Retail 254

Retail Omnichannel Consumer Channel 254

Groove

JUNE 28, 2022

This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo. This included sending frequency, cadence, list segmentation and more.

Merchant Services 370

Merchant Services Customer Loyalty Channel SEO 370

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Determine the probability of customer churn.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Follow-Up With Customers Post-Purchase. Core Features.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

Marketing 222

Marketing Beauty and Health eCommerce Consumer 222

Kissmetrics

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? When to Use Automated Email Marketing. The key here is scale.

Marketing 350

Marketing Customer Improvements Information 350

Retail TouchPoints

APRIL 13, 2023

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. ” However, some alternative wine segments are seeing growth with younger demographics. The key is to avoid early mass media investment.

Marketing 308

Marketing Omnichannel Channel Social Media 308

Kissmetrics

FEBRUARY 20, 2021

Cohort Analysis is a particularly useful feature for marketers and small businesses. To be clear, this process is not unique to digital marketing. Analyzing specific segments, instead of your audience as a whole, will give you a clearer idea of what makes a great customer for your business.

eCommerce 350

eCommerce Events Mobile Channel 350

365 Retail

MAY 10, 2024

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? They’re talking with or messaging customer service. Let’s dive in.

White Paper 103

White Paper Retail Information Customer Data 103

Retail TouchPoints

MAY 15, 2023

According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey. It requires commitment, effort and accountability from both sides of the equation.

Marketing 247

Marketing Technology Definition Customer 247

Retail TouchPoints

DECEMBER 14, 2022

Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI. Through the deployment of Movable Ink’s Da Vinci solution, Lands’ End will leverage human-centric AI to better engage existing customers and build a better customer for the future.

Marketing 259

Marketing Customer 259

UpSellIt

APRIL 22, 2024

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing.

Comparison Shopping 142

Comparison Shopping Technology Conversion Optimization Recommendation 142

FastSpring

APRIL 16, 2024

Whether you’re a game developer looking to capture more of the Apple market – and take advantage of the new rules under the Digital Markets Act – or if you’ve been selling on Mac for years, this integration offers a quicker, and more familiar, checkout process for Apple users. Learn more about Apple Pay here.

Payments 150

Payments Payment Services PayPal Document 150

Retail TouchPoints

MAY 7, 2024

Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants. All of this can be used to improve conversion rates, increase revenues and improve the experience both on and offsite. Applying insights to off-site marketing channels.

eCommerce 228

eCommerce Improvements Information Omnichannel 228

Retail TouchPoints

JULY 5, 2023

By minimizing the exposure of sensitive data during transactions, digital wallets can mitigate the risk of data breaches and fraudulent activities, instilling confidence in customers and fostering trust in the online retail experience. This reduction in fraud liability can result in significant cost savings for retailers.

Merchant Services 265

Merchant Services Payment Services Payments Retail 265

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks.

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

JANUARY 11, 2024

As the use cases for this technology have become more clear, in 2024 we’ll see generative AI step into the arena as retailers move from experimentation to production, unlocking both efficiency and revenue opportunities — securely and at scale. Put simply, generative AI offers unprecedented ease of use to help solve everyday problems.

Retail 231

Retail eCommerce Technology Social Media 231