Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. We know that AI can help build more meaningful connections between people and content.

Marketing 264

Marketing Technology Recommendation Management 264

Forrester eCommerce

AUGUST 8, 2023

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195

Marketing B2C Recommendation Technology 195

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

eCommerce Marketing 278

eCommerce Marketing eCommerce Marketing Mobile 278

Retail TouchPoints

DECEMBER 1, 2022

Macy’s customers work with an associate to complete a private body scan with a device equipped with light detection and ranging (LiDAR) technology, which yields anonymized avatars. The shoppers’ body shapes are matched to digital twins from a database and the customers are offered product matches in their recommended sizes and styles.

Technology 289

Technology Omnichannel Recommendation Customer 289

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 131

Marketing Gifts Recommendation Clothing 131

Retail TouchPoints

AUGUST 2, 2023

The National Retail Federation has launched a new Center for Digital Risk & Innovation , aimed at engagement and advocacy on technology issues that have significant implications for the retail industry.

Technology 245

Technology Recommendation Retail Other 245

365 Retail

APRIL 4, 2024

Experiential marketing has emerged as a pivotal strategy for brands aiming to create deep, meaningful connections with their audiences. By blending innovative technologies with creative strategies, experiential marketing delivers immersive experiences that transcend traditional advertising.

Technology 52

Technology Marketing Social Media Presentation 52

Retail TouchPoints

JUNE 14, 2023

Technology Can Make Good Experiences Great As it is in many areas of retail, technology is playing a greater role in the overall experience offered by open-air centers. Additionally, our mobile app provides personalized recommendations that enrich the shopping experience,” said Wingrove in an interview with Retail TouchPoints.

Events 276

Events Technology Outdoor Retail 276

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

RTP blog

SEPTEMBER 25, 2017

With technology that creates a seamless shopping experience and insights from your data. Technology That Transforms The right application of cutting-edge technology not only improves the shopping experience — it helps drive revenue and build trust with your customers. Rebecca Minkoff is an especially fascinating example.

Technology 300

Technology eCommerce Platforms eCommerce Recommendation 300

Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. But lukewarm consumer sentiment around generative AI as a creative tool complicates the picture, and requires that brands strike a balance in their messaging in order to meet people where they are.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Retail TouchPoints

MAY 15, 2023

Typically, conversational consumers use voice-activated texts and make inquiries on mobile devices, as well as shop and seek product recommendations with smart tools. Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers.

Marketing 263

Marketing Presentation Consumer Recommendation 263

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

Social Media 262

Social Media Marketing Customer Recommendation 262

Groove

MAY 25, 2021

Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? The Benefits of Email Marketing Automation.

Marketing 283

Marketing eCommerce Shopping Carts Accessories 283

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 312

Retail Customer Experience Technology Operations 312

Fabric Blog

MAY 14, 2024

This is likely my most obvious blog to date, but remember that decision-makers like us are also marketing and selling ideas and recommendations. I wrote a blog post about that, too: “ Demystifying Platform Technology: Buzzwords and Jargon Never Deliver.” ” Don’t assume your audience understands the tech.

Presentation 52

Presentation Recommendation White Paper Blog 52

Retail TouchPoints

JULY 16, 2021

Cathcart explained that this strategy “encourages people to use the technology and have confidence in its claim, knowing the size they get will be the size that fits them best.”. After they take front-facing and sideways pictures, the system combines these image scans with the data to spit out a recommendation.

Technology 264

Technology Apparel Mobile Customer Experience 264

Omnisend

NOVEMBER 9, 2021

We are thrilled to announce that Omnisend is one of only two email service providers (ESPs) chosen by BigCommerce as an Elite Technology Partner. We don’t just work hard to deliver marketing solutions for merchants. We can dynamically show abandoned products, add recommendations, and better target with workflow splits.”

BigCommerce 148

BigCommerce Technology Merchant Services Shopping Carts 148

Wiser

MAY 28, 2024

In today’s retail landscape, understanding and strategically enhancing brand share and market share are essential for success. This includes tracking SKU-level sales data, customer feedback, and market trends. Price Optimization: Implement dynamic pricing strategies that reflect current market conditions.

Marketing 78

Marketing eCommerce Platforms eCommerce SEO 78

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Liveintent

FEBRUARY 12, 2020

5 Data Technology Resolutions for Retail Marketers in 2020. And over one-third say they can’t integrate their data technologies. It’s no surprise, then, that retail professionals have big goals for improving campaign intelligence and data technology. Integrate technology solutions.

Technology 90

Technology Home Furnishings Marketing Retail 90

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Retail TouchPoints

AUGUST 10, 2023

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences.

Shipping Costs 246

Shipping Costs eCommerce Customer Experience Recommendation 246

iVend

OCTOBER 10, 2023

Read how our technology gives retailers the gift of growth. We take a look at the RIS predictions and how you can use retail technology to implement actions based on them – positioning yourself to receive the gift of business growth and increased profits this holiday season.

Technology 105

Technology POS Retail Gifts 105

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. It’s becoming a media strategy conversation,” Redniss noted.

Marketing 279

Marketing Consumer Information Customer Retention 279

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 Recommendations.

Marketing 138

Marketing Social Media Recommendation Channel 138

Forrester eCommerce

JANUARY 26, 2023

Technology is always vital to serving customers, and even more so in a downturn. In 2023, technology executives should optimize their budgets with customer and employee experience as the north star — both now and in the future.

Technology 195

Technology Recommendation Customer Marketing 195

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation?

Marketing 292

Marketing PPC eCommerce Social Media 292

Retail TouchPoints

SEPTEMBER 28, 2023

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. However technology is now at a point where individual personalization at scale is able to help retailers dynamically create custom shopping experiences for every user.

Gifts 278

Gifts eCommerce Recommendation Technology 278

Groove

FEBRUARY 21, 2019

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC Negative Match Recommendations.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

365 Retail

APRIL 20, 2024

Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement. Deliver customised recommendations. Visit their stand at #6H38 to explore the future of in-store interactions. Identify and react to emerging trends.

Technology 59

Technology Retail Customer Retention Customer Data 59

RTP blog

OCTOBER 12, 2018

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. Retailers have started using AI to power their e-Commerce experience.

Fashion 150

Fashion Technology Payment Services eCommerce 150

Kissmetrics

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Improvements 313

Improvements Marketing Toys Consumer 313

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. Being hyper-personalized is about making the right recommendations at the right time.” Personalization is at something of a crossroads.

Recommendation 306

Recommendation Consumer Information Customer 306