Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. Programmatic platforms have made embracing “other” omnichannel solutions, including digital audio, very easy for RMNs and self-serve buyers.

Retail 281

Retail Omnichannel Channel Mobile 281

Smile.io

APRIL 15, 2024

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. That’s where a mobile app is so valuable.  A connected omnichannel loyalty experience that works in-store and online.   

Social Media 71

Social Media POS Gifts Events 71

Smile.io

MARCH 13, 2023

Outstanding mobile experience Starbucks has become a global brand worth billions of dollars and we can take lessons on what great things they do in loyalty and rewards. Their top quality is their outstanding mobile experience. So what is Starbucks Rewards doing so well?

Payment Services 84

Payment Services Payments Mobile Omnichannel 84

Kibo

JULY 22, 2020

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. Omnichannel Customer Experience.

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Omnichannel Customer Experience Channel Information 71

Retail TouchPoints

JANUARY 4, 2023

While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S., By using high-quality images and videos of products, customers are drawn closer.

eCommerce 252

eCommerce Omnichannel Comparison Shopping Recommendation 252

Retail TouchPoints

NOVEMBER 1, 2022

As consumers increasingly adopt hybrid and omnichannel experiences, retailers must adapt to meet changing consumer expectations. Consumers expect brands to provide seamless access to products and services via mobile apps. Retailers use location to deliver stellar experiences for customers through their brand’s mobile app.

Payment Services 240

Payment Services Retail Shipping Costs Mobile 240

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. This may include a brand’s website, social media accounts, mobile app, or physical stores. An omnichannel strategy seeks to deliver a cohesive message across all channels. Why Is Omnichannel Important?

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Omnichannel Multichannel Social Media Channel 62

Retail TouchPoints

SEPTEMBER 6, 2022

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. The Generational Insights study indicates that while Gen Z still favors debit over credit, their use of credit is on the rise — and they want to build a credit history.

Merchant Services 251

Merchant Services Payment Services Financial Services Omnichannel 251

Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Mobile Engagement is Mandatory.

Retail 276

Retail Mobile Reference Download 276

Smile.io

MAY 26, 2023

Target Circle rewards program isn’t just mobile-friendly, it’s mobile-first There’s a big difference between a mobile-friendly customer experience and a mobile-first one.  Mobile-friendly More customers than ever are browsing the web and completing purchases on their mobile devices.

Payment Services 46

Payment Services Mobile Shipping Costs Customer Experience 46

365 Retail

JUNE 7, 2023

That’s according to new research from omnichannel customer engagement platform SAP Emarsys to mark the launch of its Mobile Wallet. This generational difference appears to be driven by the loyalty benefits offered by mobile wallets, with 93% of consumers using a mobile wallet-based loyalty programme.

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Omnichannel Mobile Customer Loyalty Channel 98

RTP blog

APRIL 27, 2018

However, retailers are facing new disruptive realities from three major influences: omnichannel experience, the growing Millennial workforce and innovative technology. The Omnichannel Shift Online retailers are changing how traditional brick-and-mortar retailers are going to market.

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Omnichannel Retail Toys Technology 150

Retail TouchPoints

JULY 12, 2022

By 2025, it’s estimated that nearly 75% of the global population and almost all smartphone users will be frequent AR users, according to a recent study by Snap and Deloitte Digital. What’s more, while most users today still see AR as a “toy,” the study found that 76% of consumers want AR tools they can use in their everyday lives.

Apparel 361

Apparel eCommerce Toys Omnichannel 361

Retail TouchPoints

MAY 3, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Mobile Engagement is Mandatory.

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Retail Mobile Reference Download 183

Retail TouchPoints

AUGUST 19, 2022

That’s a pretty good indication that we’re moving the dial more toward blended omnichannel experiences. RTP: In a 2021 study across market segments, IDC found that 36% of employers planned to invest in employee experience to drive growth and innovation. Meanwhile, only 15% said they’re going to spend less.

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Technology Shipping Costs Omnichannel Mobile 248

Retail TouchPoints

AUGUST 23, 2023

A global study conducted by Outform found that 70% of shoppers use their smartphones while in-store, making the integration of QR codes and ecommerce capabilities logical and easy to use. The platform can record in-store impressions such as dwell time, number of sessions, content preferences and more.

Apparel 237

Apparel Accessories Omnichannel Consumer 237

RTP blog

JULY 8, 2019

And they’re not alone — a 2017 study showed that 67% of e-Commerce brands have opened physical spaces in the past several years. Omnichannel Is A Must Traditional retailers are still struggling to develop e-Commerce strategies to complement their decades-old locations rather than cannibalizing them.

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Consumer eCommerce Omnichannel Channel 150

OrderDynamics

MARCH 26, 2019

The Omnichannel Retailer – Omni-2000 Research – EP001. In the opening episode of The Omnichannel Retailer Podcast Charles Dimov and Carla van Deventer delve into the Omni-2000 research. The Omnichannel Retailer. Carla : Hi, and welcome to the very first episode of The Omnichannel Retailer.

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Omnichannel Retail Mobile Consumer 61

Retail TouchPoints

JANUARY 26, 2021

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. In the face of pandemic restrictions, store-based retailers hurriedly explored different routes to the consumer, as the strength of their omnichannel retail strategies was tested.

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Consumer Shipping Costs Shipping Small Business Retail 311

RTP blog

NOVEMBER 7, 2018

This sixth annual Retail TouchPoints Store Operations Survey examines the top challenges omnichannel retailers face in shoring up their brick-and-mortar locations, and reveals the strategies and technology solutions they are using to meet those challenges. Remember the old saying: You can’t manage what you don’t measure. The combined 81%.

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Mobile Fulfillment Operations Omnichannel 150

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. According to a study , over $1.65 They also play well with headless commerce setups and facilitate the building of complex omnichannel systems.

Payment Services 147

Payment Services Payments Social Media Mobile 147

365 Retail

JANUARY 12, 2024

Flashback to 1994: databases and ERP systems, first commercial websites, mobile phones with colour displays, CD-ROMs, Java as a programming language or the new Windows 95 operating system with a GUI were all highly topical technologies that also kept the companies at EuroCIS busy. And mobile payment by smartphone is also picking up.

Payment Services 65

Payment Services Mobile Payments POS Banking 65

Retail TouchPoints

JULY 23, 2021

In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. This is reason enough for fashion retailers to create a mobile-optimized shopping experience! Google recently published a study stating that automation helped create more relevant ads for users.

Fashion 263

Fashion eCommerce eCommerce Platforms Social Media 263

Sailthru

APRIL 2, 2018

To reach those other 60 million customers, Starbucks recently expanded mobile ordering to non-members. By downloading the mobile order and pay app, a customer establishes a digital relationship. Macy’s Ramps Up Personalization and Mobile Shopping Tech. High on the list: mobile checkout and more personalization in the mobile app.

Mobile 60

Mobile Multichannel Omnichannel Reference 60

Retail TouchPoints

OCTOBER 6, 2022

The 18 sessions also charted the impact of fast-changing consumer trends with new research and offered real-world case studies and use cases to show these solutions in action. Luckily, retailers can harness the power of location to make their mobile applications and, in turn, their brand experiences, more seamless than ever.

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Shipping Costs Payment Services Merchant Services Payments 244

Kissmetrics

MARCH 30, 2018

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. You have probably heard the term omnichannel before. Offer in-store redeemable mobile promotions. trillion in 2021.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Retail TouchPoints

MARCH 31, 2021

The pandemic has transformed how consumers behave by accelerating their embrace of digital commerce, and the changes are likely to prove permanent, according to businesses studying and adapting to the changes. mobile, web, social applications or in-person) — so retailers can increase engagement and integration.

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Customer Reference Fashion Article 315

Retail TouchPoints

NOVEMBER 6, 2023

As the divide between digital commerce and in-store shopping shrinks, the spotlight is now on the role omnichannel retail strategies play in both driving traffic to brand’s websites and foot traffic to physical stores. With online purchases making up 15.1%

Omnichannel 294

Omnichannel Social Media Channel Mobile 294

Retail TouchPoints

FEBRUARY 21, 2023

A recent study from Wharton’s Baker Retailing Center and The Verde Group found that retailers can increase shopper repurchase intent by nearly 60% by delivering a great experience. 5G can also connect mobile point-of-sale (POS) terminals , self-service kiosks, scan-and-go checkouts and other forms of frictionless shopping with ease.

Sporting Goods 233

Sporting Goods Payment Services Retail Supplies 233

Ecommerce Platforms

SEPTEMBER 1, 2022

Omnichannel: You can access a range of selling options with Shopify, selling online, through social media, in-store, and so much more. Ecommerce: Square will allow you to sell in a range of omnichannel environments, including through your own free-to-build online store. You can easily sell anywhere with the same dashboard.

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POS Payment Services lightspeed Payments 197

Retail TouchPoints

FEBRUARY 25, 2022

A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Ecommerce now represents 21% of Nike’s total direct-to-consumer revenue , with 40% of that coming from its mobile apps. Looking Ahead.

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Social Media Retail Events Channel 300

RTP blog

APRIL 9, 2018

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Retail TouchPoints

NOVEMBER 18, 2020

Studies show that loyal customers are more likely to make repeat purchases, which ultimately drives revenue. Do your customers own smart TVs or spend a lot of time on their mobile phones? If so, consider increasing product awareness with connected TV (CTV) ads and mobile ads.

Customer Retention 239

Customer Retention Information Customer Loyalty Mobile 239

Retail TouchPoints

APRIL 20, 2022

A recently published automotive study by Deloitte states that most consumers would still prefer an in-person experience to purchase their next vehicle over going through a virtual process. One way is the development of apps that make the mobile experience even better for current and potential car owners.

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Retail Automotive Mobile Consumer 279

Kibo

DECEMBER 14, 2021

Another study found that millennials make 54% of their purchases online and that millennials like to compare product features and prices. Across all platforms—in-store, mobile and online—retailers continue to focus on entertaining millennials by making their brand most appealing from a fast and digital perspective.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Retail TouchPoints

JUNE 29, 2020

That study revealed that 30% of consumers would be more likely to purchase from a DTC company if the product was sustainably made, while 18.24% would be more likely to purchase from a DTC if the company had a cause-oriented mission. However, not all habits have changed from before COVID-19: 17%. and Walmart.

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Omnichannel Consumer Games Supplies 218

UpSellIt

AUGUST 23, 2023

Omnichannel Ecommerce Personalization The goal of omnichannel ecommerce personalization is to establish a unified and consistent experience across multiple channels, allowing businesses to interact with shoppers at various points in the customer journey. Ready to learn more?

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eCommerce Recommendation Omnichannel Customer Data 126