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Case Study: Creating Value for Subscription Businesses

UpSellIt

Subscription Box Case Study. To determine the effectiveness of a targeted incentive strategy, UpSellit ran a series of A/B tests with four of its subscription box clients. Across both desktop and mobile, incentivized strategies were 800% more effective than their non-incentivized counterparts. More Often Than Mobile Users.

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Google Helps Shoppers Find the Perfect Gift with Generative AI 

Retail TouchPoints

While consumers have been “trained” to type in as few words as possible when searching, SGE is designed to deliver results with highly specific multi-word queries that resemble natural phrases. The new capability will roll out on mobile in the U.S. starting in December for all users opted in to SGE.

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From Veterinarians to Lowe’s to Marriott: Petco’s Partners are Becoming its Key Differentiator

Retail TouchPoints

Petco has long offered dog training as well. When a customer comes into our environment for grooming or dog training or [to visit] the vet hospitals, that’s a customer that becomes entrenched with Petco. Oftentimes, they’ll trust someone like a groomer at a faster clip [than a sales associate].

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Best 5 UPC Scanners for Amazon Sellers

Algopix

Mobile Scanning Apps: Many smartphones are equipped with built-in cameras that can be used as UPC scanners with the help of mobile scanning apps. If you need mobility, opt for a wireless scanner with Bluetooth or Wi-Fi connectivity. Pricing: Algopix offers subscription plans starting from $34.99

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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

Nike’s Training Club app and L’Oréal’s Content Studio are great examples of brands that have gone beyond simply selling products and branched out into territory usually dominated by publishers. They’ve understood that growing and maintaining an engaged audience centers around producing high-quality content.

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5 Trends from NRF 2023 That Retailers Can’t Ignore

Retail TouchPoints

For example, Amazon announced a new drug subscription service for Prime members, RxPass. POS Modernization and the Sales Associate Experience: One of the interesting themes at NRF was how retailers are shifting their spend to enable digital mobile apps for sales associates.

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Walmart, Amazon, Meta Showcase Support for SMBs with New Data, Services

Retail TouchPoints

Customers who start a paid Walmart Business+ membership this month will receive a $50 Walmart Business e-gift card alongside the program’s other money-saving features, which include free shipping, no order minimums, 2% rewards on orders of $250 or more and savings of 5% on eligible items set to subscription.

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