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The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). In this year’s study, we focused on […].

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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy!

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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

With so much change happening so quickly and so unpredictably, we at Pitney Bowes decided that returning to an 8 th edition of our annual consumer research study wasn’t going to cut it, so instead we moved to a weekly poll of consumer sentiment in Q4 called BOXpoll. More ecommerce, even post-pandemic (Advantage: all online retailers).

Consumer 311
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The Retail Industry Is Facing New Disruptive Realities

RTP blog

However, retailers are facing new disruptive realities from three major influences: omnichannel experience, the growing Millennial workforce and innovative technology. The Omnichannel Shift Online retailers are changing how traditional brick-and-mortar retailers are going to market.

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A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

Opening the Retail Landscape: Action for Inclusion and Innovation will feature Target’s Director of Multicultural Merchandising Melanie Gatewood along with Jasmin Foster, Founder of Be Rooted. Rethinking the Brick-and-Mortar Store. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce.

Events 264
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Make the Transition From Brick-and-Mortar to Ecommerce with Ease

Optimizely

Don’t Close Your Retail Locations. Surprisingly, moving to online-only and shuttering your retail stores will not save your brand from the Retail Apocalypse. In fact, studies show that retailers should sell both online and in-store to maximize profits. Invest in Omnichannel Marketing.

eCommerce 186
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

As we have grown consistently more accustomed to having the world at our fingertips, online shopping has only grown. Amazon’s market cap is around $1.345 trillion dollars and it’s no surprise to hear that 92% of Americans claim to have purchased from the online retail giant. However, according to the latest U.S.

Marketing 237