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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Retail TouchPoints

Pacsun will deploy the iD Cloud Store solution from Nedap as it seeks to improve inventory accuracy and gain RFID-powered operational insights to inform replenishment decisions. The chainwide rollout is expected to be completed in Q1 2024.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Now owned by the SPARC Group (a joint venture between brand management firm Authentic Brands Group (ABG) and mall operator Simon Properties ), Forever 21 has spent the last few years refining its image and business model to avoid a repetition of its 2019 bankruptcy. We just did an event with 100 influencers at our Hollywood store.

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Why DTC Brands are Evolving from Disruptors into Omnichannel Players

Retail TouchPoints

Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. There’s operations, technology and merchandising, and in each of these groups there’s a lot of opportunity to overspend and underdeliver.”

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Driven by a Reactive, Connected Social Presence Social media ads are an exceptionally powerful tool for brands, with the ability to target key audiences with content reflective of recent searches and content preferences.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

The company owns and operates 34 locations, both flagships or outlets, and the remainder are owned and operated by partners such as high-end resorts. Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. The Burton name is on 66 stores in 10.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.