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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. These key investments and opportunities include: Mobile experience.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

My daughter lives in technology. We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We So for us it’s really about getting the right products to her at the right time.”

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

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How Technology is Supporting the Era of ‘Value’ and ‘Values’

Retail TouchPoints

Retail TouchPoints (RTP): How have shifts in consumer behaviors and expectations impacted the way retailers invest in technology? In fact, 36% of retailers still tell us they’re planning to spend more [on technology] in 2022 than they did in 2021. RTP: The recession isn’t impacting retail budgets for technology, which is great.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Relying on these technologies can help inform the consumer about the sensory properties of a product like its texture, smell, and even taste. This is no longer science fiction. virtual reality).

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Bed Bath & Beyond Kicks Off Home-Focused Omnichannel Branding Campaign

Retail TouchPoints

Bed Bath & Beyond has launched the “Home, Happier” omnichannel brand campaign, designed to inspire shoppers to celebrate the role the home plays in their lives. The fully integrated campaign will be anchored by a 30-second TV spot airing nationally beginning on April 14. Associates will play an important role as well.