Remove product customer-lifecycle-optimization
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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

The same could be true of all for-profit organizations, but the CPG industry is unique in its unrelenting pace of new product launches designed to woo or wow an audience that has grown accustomed to constant change. Of the 30,000 new consumer products released each year, most of them fail. existing knowledge). Better engagement.

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How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Retail TouchPoints

A recent report has found that two-thirds of consumers are willing to pay more for sustainable products than retailers expect — and reveals that consumer preference for recommerce models is also being underserved. There are signs of a disconnect between consumers and retailers when it comes to sustainability. A Starting Point.

Retail 362
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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

LEGO’s strategy for LEGO Space – and every other theme that LEGO has launched since that early success – is to engage customers by making it easy to open a box and quickly experience the joys and benefits of a finished product. It is useful for identifying top-performing products and optimizing product mix.

Toys 260
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What Recommerce can Teach Retailers About New Consumer Behaviors and Future-Proofing Sales

Retail TouchPoints

This trend involves brands reselling previously owned products at a discount — and it’s caught on quickly. For brands, recommerce expands the lifecycle of existing products and supply chains. Indeed, it’s wise to offer shoppers as many online and offline options as possible to meet them where they are in the customer journey.

Consumer 325
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Academy Sports + Outdoors Expands Revionics Partnership to Optimize Customer-Centric Pricing

Retail TouchPoints

As part of the new multiyear agreement — which builds upon a partnership that started in 2016 — Academy will use the Revionics Base Price and Markdown solutions to not only optimize its pricing strategy but better manage inventory levels throughout the product lifecycle.

Outdoor 231
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Master Your Stock: A retailer’s blueprint for improving inventory health

Fabric

The balancing act involves optimizing stock levels to meet customer demand while efficiently managing costs. It can lead to a whole host of problems, namely excessive backorders, cancellations, unhappy customers, and hidden costs like higher customer support expenses, escalations, and the need to offer customer appeasement coupons.

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The Convergence of AI and Composable Architecture in Ecommerce

Retail TouchPoints

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences.