Retail TouchPoints

FEBRUARY 8, 2024

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC.

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Retail TouchPoints

APRIL 3, 2024

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. So how do you go about creating a content calendar?

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Retail TouchPoints

MARCH 29, 2024

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. We are very excited for this new chapter of our retail media organization, Orange Apron Media,” said Babcock in a statement.

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Liveintent

NOVEMBER 3, 2022

LiveIntent , is proud to announce the hire of Mike Pisula as VP, Product Development. In his role, Pisula will lead go-to-market efforts and drive product strategy and execution for the company with an emphasis on retail media. Retail media networks turn retailer first-party data and inventory into a powerful new revenue stream.

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Retail TouchPoints

APRIL 25, 2024

Best Buy and media site CNET will work together to provide shoppers with experts’ picks and product reviews throughout their purchasing journey.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 319

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. This article will explain how to sell on social media and the right platforms for social selling. The best platforms to use to sell on social media.

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Retail TouchPoints

APRIL 18, 2024

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. To learn more about retail media, check out our full guide here. in a blog post.

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Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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Small Business Retail Banking Retail Travel 264

ChannelAdvisor

AUGUST 15, 2023

This transaction allows CommerceHub to focus on its world-leading solutions for marketplaces, drop shipping, retail media and digital marketing while partnering with another industry leader to continue to serve mutual customers.

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ChannelAdvisor

AUGUST 15, 2023

This transaction allows CommerceHub to focus on its world-leading solutions for marketplaces, drop shipping, retail media and digital marketing while partnering with another industry leader to continue to serve mutual customers.

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Drop Ship Automotive Consumer Electronics Toys 52

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. He takes the reins of our growing retail media network, bringing with him more than two decades of sales and marketing experience.”

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Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. Shoppers who are not yet Ultamate Rewards members can sign-up on the screen to begin receiving their own free trial products.

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Whisbi

APRIL 10, 2019

Whisbi, the leading Conversational Sales platform for enterprises that helps brands sell more online, announced that Kuan Foo has joined the company to lead the product team as Product Director. The post Whisbi hires Former Virgin Media Product Manager to lead the Product Team appeared first on Whisbi.

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Telecommunications Management Automotive Travel 81

Retail TouchPoints

FEBRUARY 27, 2024

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. In the c-store vertical, industry giant 7-Eleven launched its Gulp Media Network in October 2022.

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Retail Mobile Customer Management 275

Retail TouchPoints

DECEMBER 6, 2022

A year and a half after relaunching as a digital-only retailer, the country’s oldest department store, Lord & Taylor , is adding a retail media network to its online offering. After owner Le Tote went bankrupt in 2020, investment firm Saadia Group acquired the Lord & Taylor store inventory, intellectual property and ecommerce assets.

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Retail Department Stores Accessories Travel 310

Retail TouchPoints

MARCH 12, 2024

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built).

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Retail Fashion Operations eCommerce 277

Retail TouchPoints

FEBRUARY 15, 2024

“Many brands are capitalizing on their understanding of human psychology to offer limited-edition and exclusive products that consumers will eagerly rush to buy.” Reshadi noted that there has been a recent surge in limited-edition product drops across product categories, from cosmetics to fashion, video games and even luxury automobiles.

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Social Media Consumer Other Information 263

Retail TouchPoints

FEBRUARY 5, 2024

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your website(s) as a media network offers a new, welcomed revenue stream in a highly competitive and ever-evolving commerce landscape. This saves RMNs money in production, timing and media planning.

Retail 264

Retail Omnichannel Consumer Channel 264

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

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Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). Siloing these objectives into separate media channels with competing budgets leaves value on the table and hurts overall results.

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Retail TouchPoints

FEBRUARY 15, 2024

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

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Live Chat Social Media eCommerce Consumer 263

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. There’s an opportunity here for offsite media.

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Retail Multi-channel Technology Article 328

Digital Doughnut

MARCH 23, 2022

Whether you’re trying to make a quick sale in real estate or you’re launching a new business venture with an entirely new line of items, social media can assist you in many different ways. Here are just a few.

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Social Media eCommerce 97

Retail TouchPoints

MARCH 19, 2024

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. to 2X better than other media channels.” Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X

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Retail TouchPoints

APRIL 17, 2024

The shift isn’t limited to chatbots; it extends to enhancing product catalogs. Many retailers grapple with insufficient product data. They do this by providing exhaustive product information, reducing the need to hop to external sites. At the end of the day, chatbots and product catalogs are getting after the same thing.

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Retail TouchPoints

NOVEMBER 24, 2023

Social commerce is full of untapped opportunities, but brands need to be strategic and develop impactful campaigns that make it easy for customers to find and buy products on their preferred social platforms. Step One: Curate impactful user generated content and leverage positive product ratings and reviews.

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Retail TouchPoints

FEBRUARY 29, 2024

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. Pinterest and LiveRamp initially announced their clean room solution in early January 2023, with Albertsons being the first public user.

Beauty and Health 264

Beauty and Health Technology Information Other 264

Retail TouchPoints

APRIL 12, 2024

Earlier this year, things held to form when media in Massachusetts reported a sales tax calculation error on the Walgreens ecommerce website. How Food is Taxed in Massachusetts In Massachusetts, “ food products for human consumption ” are exempt from sales tax. More importantly, Walgreens quickly fixed the tax error.

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Food and Beverages Payment Services Shipping Costs Travel 248

Retail TouchPoints

NOVEMBER 10, 2023

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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RetailDive

NOVEMBER 28, 2023

million posts from Friday through Sunday mentioned holiday shopping, Black Friday or Cyber Monday, according to Sprout Social.

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Social Media 84

Retail TouchPoints

MARCH 29, 2024

Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, which will put the brand front and center on the social media platform from March 31 to April 3, 2024. on this campaign and showcase products that shoppers can purchase directly on TikTok Shop.” The special TikTok activation will complement E.l.f.’s

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Retail TouchPoints

MARCH 25, 2024

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels. Learn more about Babcock and Home Depot’s retail media strategy.

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Retail Article Omnichannel Customer Experience 259

Retail TouchPoints

DECEMBER 15, 2023

Gen Z and Gen Alpha are becoming avid podcast listeners, making them a hot target for media brands and producers. To better engage with this growing “Gen Zalpha” listener base, Claire’s is partnering with podcast and audio entertainment production studio Audio Up Media on a series of new scripted audio shows.

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Accessories Consumer Marketing Other 289

Retail TouchPoints

MARCH 7, 2024

Accomplishing this feat requires more than the familiar mantra of right product, right price, right location and right time: it requires an emotional connection via storytelling, nostalgia and a sense of brand history , according to Ryan Harmon, President and Chief Creative Officer of Zeitgeist Design & Production.

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Forrester eCommerce

FEBRUARY 6, 2024

As the price of a 30-second Super Bowl spot increases roughly 10% annually, brands and marketers question the value of the media and production costs to show up in advertising’s premiere showcase. In hindsight, this year’s answer is clearer, with audience numbers forecasted to exceed the record of 115 […]

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Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.

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Shopping Carts Consumer Retail Marketing 264