Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

JANUARY 5, 2024

Walmart has teamed up with gaming development platform Unity to offer its developers the ability to integrate Walmart commerce functionality into the games and apps they build. This isn’t Walmart’s first move into the realm of what it calls “immersive commerce.” More than 1.1 billion downloads each month. 8, in a statement. “By

Games 264

Games Mobile Apparel Clothing 264

Retail TouchPoints

FEBRUARY 15, 2024

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. Connected commerce is on the rise, but it has to be done in the right way; we have to foster connection, but it can’t feel forced or invasive.

Live Chat 263

Live Chat Social Media eCommerce Consumer 263

Groove

MARCH 7, 2024

Shopify WooCommerce Square Online BigCommerce Magento 2 Wix Salesforce Commerce Cloud PrestaShop Justuno Smile.io With smaller lists, you can send your subscribers content that's highly relevant to their segmented group. With smaller lists, you can send your subscribers content that's highly relevant to their segmented group.

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

MAY 8, 2024

Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category. And in the event they do get to venture through a site, they do not see the compelling products, content and creative they expect, which discourages them from continuing their journey. “A

Merchant Services 272

Merchant Services eCommerce Channel Mobile 272

Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

OCTOBER 4, 2023

Flexibility and timeliness are absolutely key when it comes to responding to fast-moving buying trends, as retailers must balance longer-term buying choices with customers’ shorter-term impulse decisions. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

Retail TouchPoints

DECEMBER 26, 2023

Among the many factors that influence shoppers’ decisions, one stands out as a game-changer: high-quality product imagery. This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers.

eCommerce 275

eCommerce Customer Loyalty Mobile Consumer 275

Retail TouchPoints

MAY 23, 2023

Generative AI for Product Images The biggest announcement was the introduction of Product Studio, which employs proprietary generative AI technology, developed in-house at Google, to help merchants quickly and easily create unique product imagery for their product listings. Merchants in the U.S.

Merchant Services 299

Merchant Services Events Shopify Improvements 299

Retail TouchPoints

MARCH 16, 2023

Given how quickly generative AI has gained widespread attention , its initial hype cycle may already be giving way to “a second smaller wave of the things that actually work ,” according to Brian Hennessey, Co-founder and CEO of the AI-powered product information management (PIM) solution Talkoot in an interview with Retail TouchPoints.

SEO 321

SEO Retail Merchant Services Social Media 321

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

Social Media 246

Social Media Payments Payment Services Consumer 246

Retail TouchPoints

DECEMBER 23, 2022

Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

Retail TouchPoints

MAY 22, 2024

MKM Building Supplies is one of the leading home improvement purveyors for both commercial and DIY customers throughout the United Kingdom, known for its personal touch and localized offerings. But when it came to serving customers online, the company was decidedly behind the times.

Improvements 263

Improvements Payment Services Payments Retail 263

Groove

APRIL 28, 2022

With genres such as Buddhism, Christianity, Mindfulness, Wisdom Traditions, Health, Yoga, Martial Arts and more, Shambhala Publications aims to publish meaningful content that enlightens society. Plus, Bronto requires its customers to buy into a contract with piecemeal add-ons, so the Shambhala team evaluated other email service providers.

Merchant Services 370

Merchant Services Books Shopping Carts Social Media 370

Retail TouchPoints

MARCH 30, 2022

2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. Brands quickly realized their sites and user experiences needed upgrades to address friction within the customer journey. Understanding Each Platform’s Role in Social Commerce. The primary solution?

Payment Services 324

Payment Services Social Media eCommerce Presentation 324

Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. To capitalize on this growing opportunity, brands, retailers and even grocers are sharpening their social media strategies and placing authentic content creation at the center of everything they do. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide.

Social Media 305

Social Media Jewelry Accessories Download 305

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 312

Retail Customer Experience Technology Operations 312

Retail TouchPoints

MAY 15, 2023

A report from Capgemini Research Institute spotlighted two interesting findings: First, nearly three-fourths of smart-speaker usage is commerce-related: researching products, making purchases, adding items to a shopping list and checking order status. The app recommends a new product. Personalized usage. Personalized goodbye.

Marketing 263

Marketing Presentation Consumer Recommendation 263

Retail TouchPoints

FEBRUARY 7, 2024

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. But we do,” said Partap Sandhu, Head of Pricing at Rema 1000 during a session at NRF. in a session at NRF.

eCommerce 287

eCommerce Electronics X-cart Point of Sale 287

Retail TouchPoints

APRIL 18, 2023

I 100% believe that in five years, people are not going to go to a website that has a list of products and search it and add to cart and checkout,” said Agha, Founder and CEO of Flip in an interview with Retail TouchPoints. First, he built a digital design agency, where he discovered the power of user-generated content (UGC).

Payment Services 278

Payment Services Marketing Beauty and Health Customer 278

Retail TouchPoints

APRIL 3, 2023

Access and transparency are a big part of fostering trust, which is why the brand leveled up its SMS strategy and embraced the conversational commerce solution from Wizard. Myos Fetch is a full-service SMS “concierge” for all things related to the brand and its focused, yet growing, product line.

Payment Services 261

Payment Services Social Media Subscription Channel 261

Kissmetrics

DECEMBER 10, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. Business Size and Type.

Management 363

Management Social Media eCommerce SEO 363

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. The Content Supply Chain Issue.

Supplies 290

Supplies Social Media Channel Technology 290

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. Moving from Influential to Instrumental.

Social Media 317

Social Media BigCommerce Events eCommerce 317

Retail TouchPoints

JANUARY 13, 2023

The big question for brands and retailers is how to increase revenues and efficiency, decrease expenses and make every customer count. When it comes to augmenting the top line, brands should prioritize optimized product discovery and aim to hyperpersonalize the customer journey and transform pre-loved pieces.

Shipping Costs 289

Shipping Costs Retail Recommendation Consumer 289

Retail TouchPoints

AUGUST 1, 2022

Augmented reality, like the filters and lenses found on Instagram and Snapchat, transform the passive experience of being served a piece of content into an immersive one. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. World Effects: Digital ‘Feng Shui’.

Customer Experience 317

Customer Experience Customer Clothing Gifts 317

Kissmetrics

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there. Access Ads Manager. Carousel Ads.

Marketing 359

Marketing Social Media eCommerce Events 359

Retail TouchPoints

JUNE 13, 2022

Highsnobiety has mastered the art of turning stories into products and products into stories,” said Fischer in a statement. “I I am very excited to bring our capabilities to Zalando’s commitment toward fashion inspiration and together reimagine the future of content and commerce.

Fashion 240

Fashion Travel Arts eCommerce Platforms 240

Retail TouchPoints

AUGUST 24, 2023

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Parkhurst in an interview with Retail TouchPoints.

Toys 244

Toys Games Merchant Services Fulfillment 244

Retail TouchPoints

APRIL 21, 2022

When your job is ultimately about pleasing the public with the products you offer, you’d better have a solid grasp of what’s important to customers today — and most of all how their expectations may change in the future. Taking a Hyper-Local Approach to Customer Experience. Click on the session titles below for details.

Retail 278

Retail Workshop Events Consumer 278

Retail TouchPoints

AUGUST 23, 2023

That is why global innovation agency Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience. “In This gives consumers a level of control over the experience, allowing them to customize the display based on their wants and needs.

Apparel 246

Apparel Accessories Omnichannel Consumer 246

Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 290

Marketing Social Media Recommendation eCommerce 290

Retail TouchPoints

FEBRUARY 9, 2021

GNC has partnered with Target subsidiary Shipt to offer same-day delivery of its health and wellness products across the U.S., and also has teamed up with e-Spirit to enhance its ecommerce customer experience. GNC also announced that it would deploy e-Spirit’s FirstSpirit Digital Experience Platform.

eCommerce 248

eCommerce Beauty and Health Customer Loyalty Customer Experience 248

Kissmetrics

DECEMBER 22, 2020

To have a successful e-commerce platform, you have to pay to play. How Using Social Media Influencers Can Grow Your E-commerce Brand. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results. So what’s the answer?

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Kissmetrics

DECEMBER 12, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Customization: How deep do their personalization and customization features go? E-commerce site: Are you selling products or services with an online storefront? E-commerce Platforms.

eCommerce 363

eCommerce Payment Services Blog eCommerce Platforms 363

Retail TouchPoints

DECEMBER 20, 2023

The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved. Let’s begin the countdown… 5. Why it Matters: In 2023, we saw employee turnover reach record highs.

Retail 264

Retail Supplies Merchant Services Social Media 264

Retail TouchPoints

MAY 8, 2023

“If you were drawing a trends graph, it would show a massive spike in everything digital and online during COVID that plummeted post-pandemic and then renormalized,” said Michael Affronti, the recently appointed GM of Commerce Cloud at Salesforce in an interview with Retail TouchPoints. What are you doing to nurture them?

Channel 275

Channel Merchant Services Payment Services Recommendation 275