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You Need A Martech Reference Model – Here’s Why

Forrester eCommerce

A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” ” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms.

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

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CPG Brands: Leverage Shipper Intelligence Technology Amid Supply Chain Challenges

Retail TouchPoints

CPG brands that DO find success are proactive and utilize technology to increase order visibility and analyze performance data. Technology Leads to Category Leadership Shipping technology has significantly improved in recent years and is now a massive determinant of CPG brand success.

Supplies 274
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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Relying on these technologies can help inform the consumer about the sensory properties of a product like its texture, smell, and even taste. This is no longer science fiction. virtual reality).

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How Eyebuydirect Doubled Sales Since the Pandemic, Thanks to Both Technology and Trend-Watching

Retail TouchPoints

Jiang noted that this is a rising demand among shoppers, which is why the company has refined its virtual try-on technology to offer the smoothest and most “honest” experience possible. With this information, we work very hard to introduce advanced technology for consumers. Our try-on is always giving you the right reference image.”.

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How New Digital Analytics Funding Will Improve Design

Forrester eCommerce

Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics.

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1822 Denim Quadruples Conversions with AI Fit Technology

Retail TouchPoints

This refers to the uncertainty many consumers feel shopping for fashion items as they try to determine which size is best for them. Cathcart explained that this strategy “encourages people to use the technology and have confidence in its claim, knowing the size they get will be the size that fits them best.”.