Retail TouchPoints

SEPTEMBER 2, 2022

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing. 12, 2022, for the Retail Influencer CEO Forum Featuring The Z Suite. 12, 2022, for the Retail Influencer CEO Forum Featuring The Z Suite. Gen Z is set to become the biggest U.S.

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Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Let’s take a look at what retailers need to consider when reaching Gen Z and millennial shoppers.

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Retail TouchPoints

SEPTEMBER 16, 2022

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. Gen Z has grown up immersed in technology.

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Retail TouchPoints

DECEMBER 15, 2023

Gen Z and Gen Alpha are becoming avid podcast listeners, making them a hot target for media brands and producers. In fact, 30% of Gen Z and 23% of Gen Alpha individuals listen to podcasts every week , according to Edison Research.

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Retail TouchPoints

JULY 29, 2022

People think about promiscuity in a sexual context, but what we really mean here is an openness, a willingness to try something new ,” said Brooks in a session at the Retail Innovation Conference & Expo (RICE) earlier this year. This training hasn’t just come from the world of retail. Gen Z Lights the Way.

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Retail TouchPoints

AUGUST 18, 2023

Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” And more importantly, how does this “native” status impact the methods brands use to engage these current and future consumers? But what exactly does that mean?

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Retail TouchPoints

FEBRUARY 1, 2023

Gen Z has been shaped by a number of factors, including the COVID-19 pandemic and the economic downturn that followed. While sustainability and climate change were already topics of conversation, the pandemic put them into overdrive with more people thinking about where, how and why they purchase the consumer goods they use.

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Retail TouchPoints

SEPTEMBER 6, 2022

But for retailers, having an online strategy isn’t enough — especially if it’s an outdated one, and only designed for one generation. A new generation of shoppers, Gen Z, are bending online shopping to their will. million Gen Z workers in the U.S. Three suggestions: Adapt to where and how Gen Z wants to shop.

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Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Here’s how to create relevant shopping experiences for today’s consumers: Understand your customers.

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Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. Gen Z and Gen Alpha are growing up in a really different environment than [previous generations].

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Retail TouchPoints

DECEMBER 6, 2022

In fact, the NPD group has identified a phenomenon called the “ beauty index ,” which proposes that when consumer sentiment is low (as it is right now), the desire to treat oneself goes up — and what better way to do that than with the relatively small purchase of a new lipstick or nail polish?

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Retail TouchPoints

OCTOBER 25, 2021

When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. Retailers need to engage with shoppers in terms of generational preferences, individual expectations and preferred messaging platforms. Customer communication is undoubtedly important.

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Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. I have a Gen Z child who lives her life going back and forth like crazy with technology and being present in the real world. It’s just part of how I think.”

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Retail TouchPoints

MAY 31, 2022

This goes for the lessons learned by retail brands as they operated through one crisis-induced challenge after the next, navigating the ups and downs of the pandemic as best they could, while meeting unprecedented customer demand. The question is whether retailers can overcome the “experience gap.” The Gen Z Factor.

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Retail TouchPoints

NOVEMBER 22, 2023

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. Consumers expect to see the real products and packaging. Especially with the advent of generative AI, consumers still equate real people with trust.

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Retail TouchPoints

MAY 24, 2023

Unsurprisingly, this has dramatically changed the shopper marketing landscape, and as a result, retail brands are being forced to rethink how they interact with consumers. For retail brands, trying to balance these factors is difficult. It’s also never been more challenging.

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Retail TouchPoints

JANUARY 2, 2024

With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail space need to be effectively innovating to keep up. Use Existing Data and Research to Find New Revenue Streams Launching a new revenue stream can be costly, risky and time-consuming. of ecommerce sales in 2024.

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Retail TouchPoints

APRIL 9, 2024

Historically, co-brand loyalty cards — cards that are issued by financial institutions in partnership with a retail brand or organization — have offered traditional, tangible “earn and burn” points like miles or cash back. But now consumers want intangible benefits, including tailored experiences.

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Retail TouchPoints

OCTOBER 26, 2023

Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season.

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Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

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Retail TouchPoints

OCTOBER 5, 2021

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Retail TouchPoints (RTP): You mention that Gen Z brings “a set of expectations and seemingly contradictory characteristics to the workplace.”

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Retail TouchPoints

JANUARY 26, 2022

D:R Consumers are now looking for a transformed shopping experience and ways to express themselves through the products they buy. Retail store design is a multi-year investment in capital, and therefore it is easier to adapt to unprecedented changes through brand communication and customer service models. How are you catering to them?

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Retail TouchPoints

JUNE 12, 2023

It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that modern shoppers are savvy to brands that talk the talk but don’t actually walk the walk. A brand may have retail locations in a lot of different communities and will have a headquarters or offices in different communities,” said Ishak.

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Retail TouchPoints

DECEMBER 14, 2023

in the immediate weeks following the opening; conversely, closing stores has an even greater negative impact on retailer performance, resulting in an 11.5% in the immediate weeks following the opening; conversely, closing stores has an even greater negative impact on retailer performance, resulting in an 11.5% drop in sales on average.

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Retail TouchPoints

MARCH 6, 2023

Two dedicated ear-piercing studios in the Paris store also showcase the service, and an in-store content creation studio invites consumers to get creative. Full of immersive experiences and innovative touches, we’re inviting consumers to have fun, experiment and co-create with Claire’s.”

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. illuminates how brands can more effectively harness the social behavior of what they have dubbed “Gen Next,” the combination of Gen Z and millennials encompassing consumers aged 13 to 34.

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Retail TouchPoints

FEBRUARY 24, 2022

It’s easy to assume that Gen Zers, who are accustomed to having information served up to them, are averse to research. Gen Z is eager to leverage digital tools to research products, and their familiarity with how to do so makes them good at it. Gen Z is going to be the generation that’s all about creativity,” he said.

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Kissmetrics

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials.

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Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Its widespread popularity and extensive reach make it an invaluable tool for online retailers.

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Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time.

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Retail TouchPoints

JANUARY 18, 2024

The technology, particularly generative AI, already is powering use cases throughout the retail enterprise, and it’s still on a strong growth trajectory, even — or perhaps especially — because the technology itself is still developing. Gen Z is increasingly comfortable with AI. That led to what] we call the Marketing Studio.

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Retail TouchPoints

SEPTEMBER 15, 2023

Princess Polly , the global fashion brand beloved by Gen Z, has opened its first U.S. This is a major milestone for the company, which has implemented a global retail expansion strategy to bring Princess Polly products to more consumers nationwide. store at Westfield Century City in Los Angeles.

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Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My

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Retail TouchPoints

NOVEMBER 10, 2023

The brand has acquired a newfound relevance among Gen Z and millennials that has helped the company achieve a 5% year-over-year net revenue increase, while Kate Spade and Stuart Weitzman both saw losses over the same period. The luxury house consisting of Coach , Kate Spade and Stuart Weitzman reported revenue of more than $1.5

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Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

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Retail TouchPoints

AUGUST 25, 2021

After “acceleration” and “pivot,” one of the biggest retail buzzwords to emerge in the last 18 months has been “circularity.” The term rose to the surface last year as 2020’s unique confluence of events drove consumers toward shopping alternatives that were both environmentally friendly and economically feasible.

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ESW

SEPTEMBER 12, 2023

This renewed excitement in fragrance and perfume sales can be attributed in part to Gen Z. Young Gen Z shoppers are entering the workforce and earning paychecks. And along the way, these new consumers are disrupting the industry. Gen Z views fragrance differently than their older counterparts.

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