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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. But there are glimpses of hope — the upcoming California Privacy Rights Act ( CPRA ) will be the closest thing the U.S.

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Sephora to Pay $1.2M for California Data Privacy Violations

Retail TouchPoints

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

As retailers ride the AI wave, it’s important to simultaneously address both the opportunities and responsibilities it brings. Governance Through AI Ethics Oversight For retail businesses, establishing an AI ethics committee represents a strategic move toward responsible Gen AI implementation.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

Some say that in the new era of retail, data is gold. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. As Privacy Concerns Mount, Transparency and Communication Are Key.

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Challenging the Way Retailers Think About Traffic Counting

Retail TouchPoints

These are certainly applicable to what we’re seeing in the retail industry right now. We’re seeing a resurgence of retailers placing focus back on their physical stores. Every day, the latest retail headlines are focused on the entrance or expansion of physical retail environments, including Kohl’s , Toys ‘R’ Us , Mizzen+Main and more.

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Four Ways Retailers can Boost Retail Media Network Profitability

Retail TouchPoints

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% How can retailers capitalize on this shift and the emerging market opportunities? of all ad revenue , outpacing television advertising.

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