Smile.io

APRIL 15, 2024

PetSmart is one of the leading pet supplies brands on the market. Part of this success can be attributed to its loyalty and rewards program— Treat Rewards.  PetSmart Treats’ loyalty program changes (in 2024) PetSmart recently announced updates to its Treats rewards program that took effect on April 2, 2024.

Social Media 74

Social Media POS Gifts Events 74

Retail TouchPoints

SEPTEMBER 30, 2022

Investing in Long-Term Brand Building. One example of this is Lowe’s DIY-U platform, which offers free, live and on-demand video workshops where viewers can learn practical home improvement skills and get project advice from trained experts. This is how zero-party data transforms into a targeted and rewarding shopping experience.

Marketing 281

Marketing Retail Comparison Shopping Workshop 281

Groove

JANUARY 30, 2019

eCommerce loyalty programs reward frequent customers with discounts, rebates, rewards, free merchandise, coupons and access to unreleased products. Loyalty programs help businesses increase sales and improve their bottom line by establishing lasting customer relationships. What is an eCommerce Loyalty Program? Point Program.

Customer Retention 265

Customer Retention eCommerce Customer Customer Loyalty 265

Retail TouchPoints

NOVEMBER 18, 2021

A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them. Eyewear brand Bollé , for example, saw a 456% YoY increase in sales at one of its retailers following the launch of the augmented reality (AR) try-out tool for its winter line. “We

Consumer 257

Consumer Merchant Services Social Media Technology 257

Smile.io

JUNE 19, 2023

If you’ve ever joined a dedicated Facebook group for your favorite clothing brand or commented on a forum about a product you love, then you’ve engaged with an online brand community. That’s what creating a strong brand community is all about.     Brand community building model.

Social Media 73

Social Media Events Other Customer 73

Smile.io

OCTOBER 3, 2023

With all of this growth, comes increased competition for pet supplies brands. And with new ecommerce brands emerging daily, retaining customers has become more important than ever. Dogylness is a zero-waste premium pet care brand based in Germany. So how do you keep your customers as loyal as their beloved golden retrievers?

Supplies 63

Supplies Beauty and Health Social Media Accessories 63

Smile.io

JANUARY 23, 2023

The food and beverage industry is one industry that relies on repeat purchases and brand loyalty to succeed. The food and beverage industry is extremely competitive, but once you can lock in a customer to pledge loyalty to your products, you can start building brand loyalty. Yes, even on Mondays.

Food and Beverages 86

Food and Beverages Social Media Customer Loyalty Reference 86

Omnisend

JANUARY 8, 2024

For these reasons, a 2023 report from Antavo found that 68% of brands intend to increase their spending on customer retention. Convincing an existing customer to buy is typically more cost-effective than generating new leads. The influence of repeat customers on business reputation Repeat customers are your brand ambassadors.

Customer 88

Customer Customer Retention Social Media X-cart 88

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor.  Paid memberships limit the power of rewards  Why loyalty programs are effective 1.

Customer Loyalty 96

Customer Loyalty Shipping Costs Customer eCommerce 96

Smile.io

NOVEMBER 15, 2023

Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops.   Loyal customers are a valuable asset for every brand. But what exactly is customer loyalty?

Customer Loyalty 59

Customer Loyalty Customer Beauty and Health Food and Beverages 59

Optimizely

DECEMBER 20, 2018

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. The answer lies in building a strong brand that stands out in the market and helps customers remember you. ClassicCars.com: Building a community.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. Loyalty marketing is the approach to marketing that involves retaining existing customers through incentives that keep them engaged. Incentives = rewards and engagement = repeat purchases. But let’s break that down a little bit more.

Marketing 74

Marketing Customer Loyalty Customer Retention Social Media 74

Smile.io

MAY 1, 2023

Customer retention is the process of achieving repeat purchases from existing customers over time through retention strategies, tactics, and tools. Customer retention is the opposite of customer acquisition, which is often the strategy most ecommerce brands prioritize over customer retention. Why is customer retention essential?

Customer Retention 61

Customer Retention Customer Customer Loyalty Merchant Services 61

Smile.io

DECEMBER 4, 2023

The holiday season is a unique opportunity for small brands to shine, as customer sentiment is malleable, and word-of-mouth referrals are naturally inclined with gift-giving. People are increasingly looking to purchase from smaller ecommerce brands instead of big-box companies during the holidays. Learn how not to waste it!

Shipping Costs 82

Shipping Costs Gifts eCommerce Shipping 82

Smile.io

JULY 21, 2023

Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have changed the face of ecommerce and as a result, rewards programs have had to change with it. What kind of rewards program is best for your business?

Customer Retention 64

Customer Retention Reference Customer Merchant Services 64

Smile.io

SEPTEMBER 23, 2020

I’m going to say something you might not like to hear: Black Friday isn’t about sales — it’s about building customer relationships and strengthening your brand community. There are two main ways that I’m seeing brands react to that impact. Controversial, I know. Think about your own shopping habits.

Social Media 84

Social Media Reference Customer Events 84

Smile.io

AUGUST 19, 2021

What makes your rewards program stand out? Whether you’ve considered this question before or not, there’s no denying that simply having a rewards program isn’t enough. A successful rewards program stands out from the competition by being memorable. A successful rewards program stands out from the competition by being memorable.

Beauty and Health 76

Beauty and Health Customer Loyalty Banking Books 76

Smile.io

APRIL 25, 2023

Sephora’s Beauty Insider Program is one of the most well-known rewards programs in retail and ecommerce loyalty communities. After all, no matter how successful they are, even the best programs have room for improvement! Sephora’s experiential rewards by tiers.

Recommendation 60

Recommendation Social Media Events Customer Retention 60

RTP blog

SEPTEMBER 29, 2017

There’s no shortage of choice for consignors looking to sell their wares, meaning the competition is stiff among brick-and-mortar and digital retailers fighting to attract and retain their seller community. So how does a resale shop or marketplace engage new sellers and create loyalty among existing consigners?

eCommerce 186

eCommerce Payment Services Retail Leisure 186

Kissmetrics

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Boost Brand Awareness. They’re more aware of your brand and your location as a result.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Smile.io

JUNE 1, 2022

But when you dig down into the metrics that matter, you often find that your best trade comes from existing and repeat customers. All the same, a lot of marketers get fixated on bringing in new customers and audiences, which means that a hugely valuable asset, your existing customers, gets left out. Take AOV, for example. What is AOV

Customer Experience 89

Customer Experience Improvements Customer Customer Retention 89

365 Retail

DECEMBER 20, 2023

Bonuses & Rewards: Enhancing customer loyalty Organisations are investing substantial amounts of money in the development and execution of rewards programmes, ranging from airlines providing frequent flier incentives to telecoms firms reducing costs to attract more customers. The company’s interest is reasonable.

Customer Retention 52

Customer Retention Customer Customer Loyalty Merchant Services 52

Smile.io

APRIL 14, 2020

In other words, this is the amount of growth a brand can achieve from organic strategies like repeat sales or brand community building actions. How to measure sustainable growth There are several different metrics that ecommerce brands need to be actively monitoring to measure their success.

Social Media 85

Social Media Clothing Subscription B2B 85

Smile.io

APRIL 14, 2020

In other words, this is the amount of growth a brand can achieve from organic strategies like repeat sales or brand community building actions. There are several different metrics that ecommerce brands need to be actively monitoring to measure their success. How to measure sustainable growth. Teal Poppy.

Social Media 85

Social Media Clothing Subscription B2B 85

RetailMinded

JUNE 8, 2022

Establish A Clear Brand Identity. A strong brand is essential for any business that wants to succeed. Developing a style guide ensures that your branding is used consistently across all touchpoints, from your website to social media accounts. Build An Engaged Community. Measure And Optimize Your Efforts.

Social Media 86

Social Media eCommerce Recommendation Marketing 86

Wiser

JULY 25, 2023

Starting and running a small business is one of the most rewarding experiences that anyone can have. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. Why Are Promotions Important For Small Businesses?

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Smile.io

MARCH 23, 2023

You can actively target and improve your referral traffic conversion rate by understanding how the referral process works and what’s involved in a successful referral. The 4 stages of the referral funnel Before you can start improving your referral conversion rate, you need to understand how the referral process works.

Reference 50

Reference Channel Improvements Social Media 50

Smile.io

MARCH 7, 2022

Today’s top brands know that if they want to succeed, they need to look at the maximum potential of each customer. That value extends beyond just their customer lifetime value and into the additional ways they can generate value for your brand beyond a purchase. But you can easily overcome this with a gentle email reminder.

Shipping Costs 77

Shipping Costs Payment Services Reference Customer Retention 77

365 Retail

DECEMBER 8, 2021

The report highlights the vital role customer loyalty programmes have played throughout the Covid-19 crisis, and how the pandemic-induced acceleration of eCommerce looks set to usher in a wave of brand loyalty innovation over the next three years. As for future plans, we want to grow the community aspect.

Customer Loyalty 52

Customer Loyalty Customer Download Fashion 52

Omnisend

JANUARY 10, 2024

This involves carefully engaging with them at every stage—from first finding out about your brand to becoming a loyal customer. In simple terms, lifecycle email marketing is an approach that’s aimed at connecting with prospects throughout their lifecycle with your brand, right from learning about your business to becoming a loyal customer.

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

FastSpring

OCTOBER 13, 2020

Here’s why: It’s cheaper to get your existing customers to make repeat purchases than it is to get a new customer. And here are our top tips to get your existing customers to buy more. Now that you’re getting more customers, your mailing list should be growing, which is the perfect vehicle to stay in touch with your existing customers.

Customer Retention 148

Customer Retention Customer Payment Services Subscription 148

RetailMinded

MAY 4, 2023

But how does this satisfaction turn into brand advocacy? At what point does a content customer become an enthusiastic supporter who actively promotes your brand? Develop A Strong Understanding Of Your Target Audience You can start by identifying your ideal customer profile and segmenting your existing customer base.

Customer 52

Customer Social Media eCommerce Blog 52

ROI Revolution

SEPTEMBER 6, 2023

Local SEO strategies for ecommerce are the secret weapon that fuels this transformation, enabling you to: Elevate your brand awareness. Whether you’re new to local SEO or looking to refine your existing approach, this guide will serve as a valuable resource to help you navigate the complex world of local SEO strategies for ecommerce websites.

SEO 146

SEO eCommerce Social Media Information 146

Smile.io

DECEMBER 27, 2019

If you’ve ever joined a dedicated Facebook group for your favorite clothing brand, or commented on a Reddit thread about that new movie you loved, then you’ve engaged with an online brand community. That’s what creating a strong brand community is all about. A brand community is only as strong as its members.

Social Media 47

Social Media Events Other Customer 47

Kissmetrics

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Ways Brands Can Use Instagram Live Rooms.

Social Media 278

Social Media Live Chat Information Marketing 278

Ecommerce Platforms

FEBRUARY 2, 2022

You can host, distribute, and even monetize your videos all in the same environment, with your own branding. You can use a host of Uscreen video website themes and templates to make an excellent storefront for your audience with no coding required, then use marketing tools and community features to attract attention from watchers.

Payments 104

Payments Payment Services Subscription Live Chat 104

GetElastic

DECEMBER 25, 2019

In plain words, retention marketing is about engaging your existing customers to continue to buy from you again and again. When a customer completes their first order with a brand or retailer, they are 27% more likely to make a second purchase. Toms created a loyalty program to reward customers. Look at the Oi Polloi email.

Customer Retention 124

Customer Retention Marketing Shipping Costs Clothing 124