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Data Privacy Concerns Usher in New Era of Hyper-Personalization

Retail TouchPoints

Privacy has always been a hot topic, but recently temperatures have been rising. On the bright side, these changes in the consumer privacy landscape can be a game-changer for retailers that take the time to truly understand their consumer. But how can businesses benefit from this in this new era of privacy protection?

Consumer 286
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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Against this backdrop, tech giants like Apple and Meta continue to weigh the best methods for providing privacy controls on behalf of their users, all while remaining mindful of potential blowback to the ad revenue that supports their business.

Channel 277
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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. How can retailers optimize the shopping experience with data privacy in mind using anonymous or non-personally identifiable information (PII)? Personalization with Privacy.

eCommerce 263
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5 Privacy Policy Generator Options For Your Website

Kissmetrics

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

Document 278
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WWDC: Apple Continues to Up the Ante on Experience with Privacy Leading

Forrester eCommerce

Apple is: Leveraging privacy as a differentiator across devices, software and services. Apple continues to leverage its engineering chops to deliver better experiences. Experiences are faster, more nimble, private, secure, personal and more. This includes Apple’s foray into Identity.

Consumer 319
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Best Knowledge Base Software

Kissmetrics

Considering the modern world we live in, what better way to leverage knowledge than with knowledge base software. This type of software tool helps answer any doubts users have before they become paying customers. But the question remains: What is the best knowledge base software in the market right now?

Document 215
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Expert reveals tips to thrive in retail as privacy laws tighten

365 Retail

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Retail 87