Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth
Retail TouchPoints
APRIL 4, 2024
Retailers are all using privacy as a sledgehammer to maintain ownership of their profitability and their reporting, but these silos need to get broken down, and it starts with having a common taxonomy. At its core, incrementality tries to understand [the question]: if you didn’t see this ad, would you have made the purchase ?”
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