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5 Hot Retail Trends to Explore at the Retail Innovation Conference & Expo

Retail TouchPoints

When your job is ultimately about pleasing the public with the products you offer, you’d better have a solid grasp of what’s important to customers today — and most of all how their expectations may change in the future. The New State of Marketplaces: Mass, Niche and International Growth Opportunities. Want to Excel at Marketplaces?

Retail 263
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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future. Let’s begin the countdown… 5.

Retail 231
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20 Web Design Effects to Enhance Your Website

Groove

To thrive in a digital marketplace, online store owners must stay on top of trends. When you consistently update your eCommerce store with impactful web design effects, you’ll be iteratively creating a captivating experience for your users. Striking this balance is the key to building brand loyalty with eCommerce.

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Making High Conversion and High Security Play Nicely Together

Retail TouchPoints

Ecommerce companies have to balance two big ideas right now: A low-friction customer journey that turns into a high conversion rate; and A high-security marketplace that is compliant with government mandates. Inevitably, fraudsters will approach your marketplace and stress-test your systems, looking for vulnerabilities.

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The Complete Ecommerce Product Photography Guide to Starting Up, Selling More and Reinforcing Your Brand

BigCommerce

Jonathan Alferness, Vice President, Product Management, Google Shopping Inside AdWords, May 2016. When you’re shopping online, product images are the closest you can get to an in-store experience; zooming in and looking at alternate angles is the digital replacement for holding it in your hands or trying it on.

eCommerce 412
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The Insider’s Guide To Marketing Your Marketplace Store

RetailMinded

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

Marketing 105
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Boosting Brand Performance Through Field Team Empowerment

Wiser

The field force is the backbone of a brand; these individuals make direct contact with the market, convey the brand message to the audience, and gather critical feedback from them. This optimal functioning not only accelerates operational efficiency but also bolsters brand reputation, resulting in increased market share and profitability.