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What High Interest Rates Historically Mean For Consumer Spending?

RetailMinded

As needs and the finance landscape evolved, credit and consumer spending became a formal deed. It’s when interest started creeping into the picture, and now, it’s a common part of the spending and borrowing game. When interest rates are high, borrowing money or borrowing costs becomes more expensive.

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As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

Retail TouchPoints

As a looming recession causes investors and consumers alike to tighten their belts, the name of the game is no longer “growth” but “resilience.” Online retailers must prove that their business can go the distance without the performance-enhancing drugs of third-party cookies and government-funded consumer spending.

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How to Target Tourists Through Paid Ads

Kissmetrics

With high-speed trains, planes, and boats, you can travel anywhere in the world in a day’s time. However, modern consumers aren’t looking in print magazines to find travel inspiration. Creating high-performing tourist ads is not always as easy as it seems. Target Certain Interests.

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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

What is SMS Marketing? So, what exactly is SMS marketing ? Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent. Inboxes are now cluttered with promotional emails from brands, and many consumers are subscribed to dozens of email lists.

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Using Data and Visual Merchandising to Refine Your Promotions Strategy

Dynamic Action

EDITED’s Visual Merchandising platform provides historical and up-to-date data to analyze competitors’ emails, websites, and landing pages. They’ll spend hours digging through countless emails to see “what did retailer X do for Black Friday last year?” Relying on emails for benchmarking is cumbersome and highly inaccurate.

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3 Secrets to Drive Online Discovery of Your Products

ChannelAdvisor

This holiday season, the nation’s favorite pastime, going shopping, will be harder for consumers to practice. And changes to consumer behavior mean changes to your ‘product discovery’ strategies to ensure your sales growth isn’t at risk. That means more competition for you and less visibility for your products. .

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The Great D2C Shift to Retail: How D2C Brands Are Adapting to a New Ecommerce Landscape 

ROI Revolution

In 2020, direct-to-consumer brands experienced a rapid burst in growth, with US digitally native D2C ecommerce sales surging 40% to $27.2 Direct to consumer retail is the new path forward for many D2C brands looking to improve customer acquisition costs and avoid supply chain woes. Rising inflation rates, Apple’s iOS 14.5