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Gen AI for Visual Content: 3 Things to Know

Retail TouchPoints

Subject matter experts from Cloudinary also will be discussing the use of generative AI as a tool for image management during the May 7, 2024 webcast, Getting Practical: Generative AI for Your Ecommerce Visuals.] Generative AI can be a truly magical tool, helping unlock the creative process for brands of all sizes.

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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. AI did more than take the focus from creativity; it encroached on it. Here’s my perspective on the right blend of humanity and AI in today’s approach to creative.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Ecommerce sales are expected to hit $6.3 Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category. Additionally, overall ecommerce conversions decreased by 5.5%.

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20 Web Design Effects to Enhance Your Website

Groove

Striking this balance is the key to building brand loyalty with eCommerce. When you consistently update your eCommerce store with impactful web design effects, you’ll be iteratively creating a captivating experience for your users. These tools can analyze past search queries to predict what users are searching for.

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Magento 2 and Adobe Commerce: 6 Years in the Making

Groove

As Magento 2 nears its 10 th anniversary, it continues to evolve as a powerful eCommerce platform serving hundreds of thousands of merchants, from small startups to large enterprises. Today, that evolution has redefined Magento eCommerce as Adobe Commerce, an official part of the Adobe Experience Cloud. billion in 2018.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

But what are the most forward-thinking retailers doing with AI this year? Then we turned to ecommerce, clicking through pages and pages of items in hopes of finding that rare pearl. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs.

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409: A Template For Creating Powerful And Persuasive Ads With Cody Iverson

My Wife Quit Her Job

Cody is the founder of Viscap Media, an ad creative agency that works with influencers to create high converting ads. If you have been having problems with your Facebook Ads, it’s likely because you are using poor quality creatives. In this episode, I have my friend Cody Iverson on the show.

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