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Why You Need to Reward Your First Customers Right Away

Smile.io

In uncertain times, loyal customers can mean everything to your business. Establishing a strong brand community from the get-go with your first customers is not only great for sustainable growth but can also solidify loyalty to your brand during difficult sales periods.

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Loyalty Programs: Why and how do they work?

Optimizely

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Neither do they need to have a brick and mortar store so that their customers could redeem their box clippings in person. household actively uses five to 12 of them.

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Switch Signals: How to Use Ecommerce Platforms to More Effectively Meet Business Goals

Retail TouchPoints

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ But few are going beyond the standard ROAS target and unlocking the full potential by using first-party data to train algorithms to ‘know’ what success looks like. Let’s start by looking at why this is important.

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Supercharge Your Loyalty Rewards Program with Subscriptions

Groove

Shortly after the American Revolution, the first recorded example of a loyalty program was implemented. In order to turn one-time purchasers into loyal repeat customers, merchants got creative. These retailers started to give customers branded copper coins, with little to no numismatic value. Why Loyalty and Rewards.

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Loyalty Programs vs. Pay to Join Memberships

Smile.io

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor. 

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

Which is to say that while the AI boosters have done excellent work persuading the marketers, they have their work cut out for them with the people who actually matter, i.e. customers. Why is it that AI seems to generate such reflexive distaste? What is needed, then, is transparency. What’s behind this skepticism?

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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

How do you create a conversion funnel, though, and how do you get the most from this tool? The AIDA model is the traditional way to track the customer journey. Awareness: First, a person discovers your brand and becomes a lead. Interest: Next, you build their interest in your product. turning them into a customer.

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