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Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

Kissmetrics

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. Just look at Facebook’s audience growth since late 2008. 3 Reasons Why Social Media Is Pay to Play in 2021. Sure, paid social media costs money.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 308
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The Big Idea is Broken. Welcome To Weirdvertising.

Retail TouchPoints

But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for an army of smaller, weirder ones. You can’t understand the wolf art content that Axe is tapping into these days unless you’ve been chronically online since 2008 when it first became a thing.” They get the in-jokes.

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NRF 2023: Saks OFF 5TH CEO Foresees Smooth Sailing for Off-Price Despite ‘Choppy’ Economic Waters

Retail TouchPoints

We’ve done a lot of work on understanding what happened in the 2008 time period [the last major economic recession], and off-price was more of a ‘U’ — it doesn’t go down as far, and it comes back quicker versus a ‘V’ rebound. 15, 2023. “We’ve I think the off-price industry will [fare] well in this volatile environment.

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SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Retail TouchPoints

This rapid product development cycle helps the brand monetize what’s trending — and in the always-on social media climate, there is always something new trending. which can not only significantly improve local employment numbers but also minimize the carbon emissions generated in getting products to customers’ doorsteps.

Fashion 246
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SEMrush Pricing Plans: Pro, Guru, Business, Enterprise – Which One is Best for You?

Ecommerce Platforms

Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! As you develop your digital store, you'll want to improve your organic backlinking strategy. Utilize Their Social Media Tracker and Poster. Social Media Tracker.