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The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. Why Does Reputation Management Matter? confession.

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

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Easy Ways to Manage Promo Code Misuse

GetElastic

This article was last published in September 2010 and has been updated for relevancy. Only offer private promo codes directly linked to specific customers accessible via email or text for specific timeframes, avoiding any posting to social media or coupon sites that encourage sharing.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? In 2010 , adults in the U.S.

Consumer 312
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Vox Pop: Experts Weigh In on TikTok’s Luxury Resale Gambit

365 Retail

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion.

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Since 2010, PERC has done a lot of legwork to cement its credibility as a trusted source for delicious, ethically sourced specialty coffee, and build their brand personality as friendly, welcoming coffee people who just want to help everyone find their perfect cup. Miller received his BA from Morehouse College in Atlanta, Ga.,

Marketing 264
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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Here are some alternatives to consider: Amazon — More than half of all product searches now take place on Amazon, and the world’s biggest online marketplace offers its own advertising platform that’s eating away at Google’s market share; Facebook — The social media site remains one of the top platforms for retailers trying to reach new markets.