Forrester eCommerce

JANUARY 18, 2021

I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity” It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each refresh to reflect the times.

Management 494

Management Customer 494

Forrester eCommerce

AUGUST 2, 2023

B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions? And industry variability with no one-size-fits-all model? Marketing […]

B2C 195

B2C Operations Marketing Consumer 195

Retail TouchPoints

MAY 5, 2022

Muñoz has served in a number of roles at Torrid and Hot Topic since 2010. From 1997 to 2010, She worked at Lucky Brand from 1997 to 2010 in a number of roles including President and SVP of Design and Merchandising. Liz’s focus on product and the customer combined with Lisa’s operational expertise create an outstanding team.”.

Retail 262

Retail Apparel Operations Management 262

Retail TouchPoints

DECEMBER 20, 2023

The FTC complaint said that from 2012 to 2020, store employees using this technology erroneously accused customers of wrongdoing based on “thousands” of false positive matches with a database of shoplifters and other troublemakers. The FTC also said these actions unfairly targeted Black, Asian, Latino and female customers.

Technology 264

Technology Information Consumer Other 264

Forrester eCommerce

MAY 23, 2023

The EA Awards started in 2010 with partners in media and education and have continued annually since then without interruption (we’ll […] It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards.

Technology 195

Technology Customer 195

Digital Doughnut

JULY 21, 2022

Gen Z is the generation after Millennials, born between 1997 and 2010. We're already seeing the impact Gen Zs have on Millennials and Gen Xs when it comes to brand selection, online behavior, and customer engagement," says Desirée Gullan, Executive Creative Director at G&G Digital.

Social Media 105

Social Media Customer Customer Experience 105

Retail TouchPoints

JUNE 17, 2021

Fabletics is partnering with global sports and active lifestyle brand Tough Mudder to offer its activewear to the more than 6 million members of the Tough Mudder community, through a series of retail pop-up shops, custom apparel and experiential offerings. Founded in 2010 with the launch of the?Tough Tough Mudder?obstacle

Apparel 158

Apparel Customer Events Retail 158

RTP blog

DECEMBER 19, 2017

We’re still focused on tracking the customer journey, personalizing the experience for the latest new generation of shoppers, and figuring out how to collect and analyze all the data we receive. 
 The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Forrester eCommerce

FEBRUARY 8, 2021

After rising rapidly from under $1 billion in 2010 to over $41 billion in 2019, fintech funding dropped appreciably in 2020. It’s official: 2020 was a sucky year for fintech funding. Overall investment in fintech was down 31% in 2020 compared to the previous year. And an already-bad year ended even worse: Q4 2020 saw […].

Customer 301

Customer 301

Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. Up-and-coming Generation Z (born in the mid- to late-’90s through 2010) consumers are increasingly interested in personalized offers and non-monetary benefits.

Merchant Services 263

Merchant Services Travel Management Consumer 263

Retail TouchPoints

APRIL 15, 2024

Beijing had launched similar types of trade-in programs as a way to boost domestic consumption in 2009 and 2010, according to the Wall Street Journal. Recycling of home appliances represents a major potential market in China.

Consumer Goods 130

Consumer Goods Consumer Channel Marketing 130

FastSpring

JANUARY 26, 2024

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Jake about his thoughts on: What Customer Success is at a high level.

Customer 144

Customer Payment Services Payments Other 144

Retail TouchPoints

SEPTEMBER 28, 2022

During his career that has spanned more than 20 years, Creedon also has worked with Sensormatic, the retail security division of Tyco International, with a focus on North America Sales and Operations from 2010 to 2013.

Operations 278

Operations Management Retail Customer 278

Forrester eCommerce

APRIL 9, 2018

In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Do you want to be like Apple? Just three years later, it had garnered the top spot and has remained there.

Customer Experience 294

Customer Experience B2C Customer Marketing 294

Forrester eCommerce

FEBRUARY 2, 2021

While funding did decline 6% year over year, the fourth quarter was the second strongest for funding in 2020 and the sixth largest since tracking began in 2010. Despite the tumult of 2020, the insurtech market ended the year alive and (relatively) well. The full version of our quarterly insurtech funding roundup report is on […].

Marketing 235

Marketing Customer 235

Retail TouchPoints

MARCH 8, 2023

Since 2010, the company has donated more than $50 million to local, national and international causes. “My

Jewelry 278

Jewelry Arts Improvements Other 278

Retail TouchPoints

AUGUST 9, 2022

The retailer acquired Vudu in 2010 and added shoppable ads in 2018, but ultimately sold the streaming service to Fandango in 2020. However, it remains unclear whether any of the streaming companies will reach a deal with the retail giant. This wouldn’t be Walmart’s first foray into streaming.

Shipping 269

Shipping Operations Retail Customer Experience 269

Retail TouchPoints

AUGUST 17, 2022

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology.

Social Media 278

Social Media Omnichannel Apparel Consumer 278

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email.

Marketing 264

Marketing Customer Retention Shopify Social Media 264

Retail TouchPoints

NOVEMBER 30, 2022

However, Kroger’s McMullen pointed to increasing competition in grocery as the primary reason for the merger, saying in his testimony that since 2010, online retailers have increased their share of grocery sales by more than 14% and that those increases often come at the expense of companies like Kroger.

Supplies 246

Supplies Consumer Online Retail Customer Experience 246

Forrester eCommerce

JANUARY 9, 2020

But certain changes are undeniable — after all, we entered 2010 at a time […]. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias.

Consumer 195

Consumer Technology Customer 195

Retail TouchPoints

JULY 20, 2020

Witynski, who joined Dollar Tree as SVP of Stores in 2010, became COO in 2015. Gary Philbin, the company’s CEO since September 2017, is retiring but will serve as a member of the board through September 23, 2020. In December, Witynski was promoted from President and COO to a newly created position of Enterprise President.

Customer Experience 231

Customer Experience Operations Improvements Management 231

Retail TouchPoints

JUNE 16, 2022

Why is this acceleration happening now, and what does it mean for customer experience (CX)? More Customers Will Embrace Connected Experiences. For many businesses, this year is the time to explore new ways to enable their customers to interact with their product. More Refinements to Existing Connected Experiences.

Mobile 311

Mobile Vend Customer Experience Technology 311

Retail TouchPoints

OCTOBER 12, 2020

She previously worked at Old Navy from 2010 to 2012, when she led product, design and visual merchandising, and was General Manager and EVP of Pottery Barn from 2007 to 2007. Prior to joining Old Navy in August 2019, Green was President and CEO of Athleta , where she led the brand’s growth from $250 million to nearly $1 billion in sales.

Management 158

Management Customer Retail 158

Retail TouchPoints

FEBRUARY 13, 2024

Upon close, we expect the new Wish platform will have an improved customer experience through increased product assortment and merchant selection. Writing on the Wall: New Competitors Put Pressure on Wish When it debuted back in 2010, Wish was the only game in town when it came to manufacturer-direct discount shopping apps.

eCommerce Platforms 233

eCommerce Platforms eCommerce Merchant Services Operations 233

Retail TouchPoints

AUGUST 25, 2023

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Customers today know what they want as their decision-making happens online, but more than 85% of purchases are still predominantly made through wholesalers like Target, Walmart and more.

Retail 246

Retail Social Media Consumer Channel 246

Retail TouchPoints

MARCH 27, 2023

Philanthropy remains one of the core pillars at Kendra Scott, and since 2010 we have proudly donated more than $50 million to local, national and international causes. As a result, its customers recognize and support the retailer’s authenticity , a win-win that helps the business along with the community. “My

Jewelry 306

Jewelry Arts Books Other 306

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 289

Consumer Food and Beverages Beauty and Health Toys 289

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

BigCommerce

AUGUST 10, 2018

This strategy is a hallmark of brands looking to: Build community and customer lifetime value through their owned website rather than through a marketplace like Amazon. Nurture customers through a longer buying cycle. You’ll need a full funnel customer experience. The Customer Value Sales Funnel. Don’t miss a post.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Forrester eCommerce

AUGUST 2, 2018

Founded in 2010, Duo Security has been growing rapidly over the last few years with its multifactor authentication (MFA) offering and has raised over $120 million in venture financing to date. Today, Cisco announced that it has acquired Ann Arbor, Michigan/California-based Duo Security for $2.35 billion in cash.

Customer 170

Customer 170

GetElastic

NOVEMBER 5, 2021

This article was last published in September 2010 and has been updated for relevancy. Furthermore, you are creating conditions where customers never pay full price. Discounting is key to adding value, loyalty, and trust to your customers’ experience. They are also one of online marketing's biggest profit eaters.

Management 135

Management Shipping Costs Social Media Online Retail 135

Retail TouchPoints

SEPTEMBER 12, 2022

And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. From negatively affecting customer loyalty to damaging brand reputation to skewing analytics and spiking ad spend — when you’re selling to bots, a sale’s not just a sale. Bots break down customer trust and loyalty.

Retail 289

Retail Beauty and Health eCommerce Social Media 289

Retail TouchPoints

MAY 18, 2023

Product reviews help them to choose items and click on ads with confidence by seeing average scores and reviews from real-world customers. Wilson has worked with many global and multinational brands since joining Vertical Leap in 2010. Consumers face uncertainty buying products online, with an endless variety of options.

Improvements 275

Improvements PPC Retail Financial Services 275

Retail TouchPoints

FEBRUARY 28, 2023

Fortunately, there have been advances in both digital technology and customer analytics that dramatically enhance a retailer’s ability to personalize promotions and deliver them through the loyalty program framework. Essentially, this is a simple model: customer + contexts = action. Location: Where is the customer right now?

Retail 288

Retail Books Consumer Social Media 288

Retail TouchPoints

AUGUST 22, 2022

For most retailers customers were anonymous, but same-store sales were a great proxy for customer relevance. The ability to walk a store and observe customers made diagnosing performance more about experience than detailed analysis. It was operationally complex, but conceptually simple. Now Retail is Far More Complex.

Retail 243

Retail Omnichannel Multichannel Operations 243