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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Launched in 2019, the Retail Media+ organization offers suppliers managed service and self-service media buying opportunities on both physical and digital retailer-owned properties as well as offsite media channels including social, display and video.

Retail 308
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Madison Reed CEO: ‘Your Customers Tell you Everything if You’re Willing to Listen’

Retail TouchPoints

Errett shared her philosophy of making the hair coloring products the “star” as well as her commitment to listening to Madison Reed customers and creating advancement opportunities for the stylists working in the Hair Color Bars. If we care about people and our customers, we can’t put ingredients in that we don’t feel comfortable about.

Customer 236
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Why an Active Brand Community is the Key to Customer Loyalty

Retail TouchPoints

Although investments in loyalty programs demonstrate that many brands recognize the value of community, it’s impossible to build community through a single channel. Instead, brands need to nurture a sense of community across multiple channels and provide relevant experiences in both digital and in-person mediums.

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Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

Kissmetrics

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? What’s more, according to a separate study from Triton Digital and Edison Research , Americans tuning in to podcasts on a weekly basis has almost doubled since 2013: Image Source. Social media? How about podcasts? Podcasts?”

Channel 226
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Starbucks Names First North America CEO, Doubles Green Store Count as Growth Push Continues

Retail TouchPoints

Throughout our history, we have continued to reinvent not who we are or what we stand for, but what we do and how we connect with our customers and deliver our long-term aspirations. These include: Michael Conway has been named as the company’s first-ever CEO of North America.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Heidersbach spoke during Coresight Research ’s AI-Powered Language: A New Era of Enhanced Customer Engagement webinar. “ By ‘we’ I mean people working inside of brands that want to, and truly have, the customer’s interest at heart, but are too easily accepting the A/B test results without really thinking them through.

Marketing 290
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Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Retail TouchPoints

Every digital touch point and every moment of inspiration is also a moment of purchase intent, and a moment that the customer can add a product to the cart. Compare this to ShopRite, which has 24 million customers to its brick-and-mortar stores each month and just over 700,000 visits to its website each month.

Retail 299