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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma. Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack.

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Which Social Media Sites Really Matter and Why

Kissmetrics

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? — Alex Goot (@alexgoot) March 13, 2013. Would they recommend it?

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The Ultimate Guide to Using UTM Parameters

Kissmetrics

This means that UTMs stick around and can give misleading data for cross-platform social media sharing. There’s a potential solution – cleaning the URLs by stripping UTM codes at the end, once sharing on one social platform has occurred. Insert UTM Parameters to Social Media Links. or Google Link Shortener.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). The Venmo homepage feed mimics that of social media sites. Denise Leonhard, VP and GM, Venmo.

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Optimizing Pinterest Conversion Campaigns to Supercharge Sales

ROI Revolution

Since the addition of advertising capabilities in 2013, Pinterest campaigns have been focused on growing top-of-funnel awareness. When the campaign is in Learning Mode, it is recommended that advertisers do not make changes. Want to dive deeper into paid social media? This could reset the process.

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

Since it was launched in 2013, Beautycounter has been on a tear. It works very similarly to an affiliate model where advocates get compensated for recommending or selling a product online. In March 2022, she joined DTC clean beauty brand Beautycounter as Chief Commercial Officer. Brands have to be, really, everywhere.