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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents.

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13 Reasons Why Direct Mail Isn’t Dead

Kissmetrics

Even better, the prospect response rate increased by 190% compared to 2015. Despite what the haters say, direct mail is still holding its own against other marketing channels. Every great marketing strategy uses multiple channels. And, 59% of US consumers say they actually enjoy getting mail from brands.

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Trends Analysis: QR codes and the eCommerce Experience

ESW

Whether you are a DTC brand or a multi-channel retailer, QR codes present a huge opportunity. At one of the company’s retail pop-up stores in Melbourne, objects in a staged apartment were tagged with QR codes that when scanned took consumers to the site’s relevant product pages. And if you don’t care to scan it?

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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). Nearly 57% of brands surveyed (56.88%) see their sales spike in Q4 –– likely due to a seasonal uptick in consumer purchasing for the holidays. Start building a better campaign here.

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An Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want

SellBrite

Numbers don’t lie; everyone, including you, is fighting for consumer attention by investing more time and money. Google Shopping Insights is a Google-made tool that aggregates data from all the brands under the Google Shopping network, combined with all the shopping-related search queries from consumers. So, how can you stay ahead?

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10 Ways Alcohol Brands Can Play Online

Profitero

As we discussed in an earlier post , consumer demand for buying alcohol online is clearly on a growth curve. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. A prime example is Thirstie, which initially teamed with VEEV Spirits to launch its Branded Partnership Program in 2015.

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Uscreen vs Teachable: Which Platform Wins?

Ecommerce Platforms

Launched in 2015, Uscreen enables content creators to assemble, manage, and monetize their video library and establish streaming and subscription services delivered via a secure, custom environment. You can even automatically track how many seconds each video was watched by consumers and pay out royalties to your content creators accordingly.

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