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Increasing a Fashion Brand’s Revenue by 50% with SEO

Groove

Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. SEO Best Practices. Our team began implementing SEO best practices in March 2021. Added SEO widgets and content to the site for keyword optimization. Content Marketing. The Solution.

SEO 195
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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. The future of SEO.

SEO 279
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The Most Vital SEO Strategy I Learned Came From a Google Employee

Kissmetrics

I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. But what was crazy is that the SEO advice I got on August 4, 2015, from a Google employee changed my life. Not too bad.

SEO 269
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How to Get Started With Video Marketing

Kissmetrics

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. As with any successful marketing campaign, you’ll need to start with a plan.

Marketing 357
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Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

And that backbone is technical SEO. Technical SEO is the structure of your website. That’s just one example of why technical SEO is so critical. That’s why I’m going to walk you through the most important aspects of technical SEO. Back in 2015, Google implemented a mobile-related algorithm change.

SEO 211
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You Are Doing Your Marketing Wrong (and I Have the Data to Prove It)

Kissmetrics

But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them. And the sad reality is, most marketers and companies are focusing on the wrong things. I avoided talking to companies less than a million in revenue because most of them weren’t doing much marketing.

Marketing 268
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February 2022 SEO News Recap

ROI Revolution

In our February 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into AI and SEO, Google Search Console errors, SEO site migrations, and more. Google: SEO Site Migrations Are Hard Because URL Signals Need to Be Forwarded.

SEO 78