After 70 Years, IKEA Disassembles Both Print and Digital Catalogs
Retail TouchPoints
DECEMBER 9, 2020
The digital version debuted in 2000, and at its peak in 2016, 200 million copies were distributed in 69 different versions, in 32 languages and to more than 50 markets. In October, IKEA partnered with Google Cloud as part of an initiative to harness AI for better customer recommendations and to launch 3D visualization design tools.
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