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After 70 Years, IKEA Disassembles Both Print and Digital Catalogs

Retail TouchPoints

The digital version debuted in 2000, and at its peak in 2016, 200 million copies were distributed in 69 different versions, in 32 languages and to more than 50 markets. In October, IKEA partnered with Google Cloud as part of an initiative to harness AI for better customer recommendations and to launch 3D visualization design tools.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Online shopping. 51% of Americans prefer to shop online. 96% of Americans with internet access have made an online purchase in their life, 80% in the past month alone. Online orders increase 8.9% 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store. Recommended Posts.

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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

As many as 72% of Zulily orders are placed from mobile devices, giving more credibility to the idea that online retailers should primarily cater to these devices. I’m embarrassingly reliant on my phone for just about everything, and I’m far from being a Millennial or Gen Z-er.

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How 3 Retailers Use Mobile Apps to Creatively Encourage Engagement

Optimizely

And furthermore, Searchmetrics reported that during the 2016 holiday shopping season, 1 in 5 consumers solely relied on mobile devices to research gifts – before, in all likelihood, visiting a store’s website or brick-and-mortar location to purchase. Takeaway: Your app is an opportunity to improve the overall shopping experience.

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The Power of Email + The Psychology of Social Proof = The Social Email

Kissmetrics

Email marketing delivered an average ROI of $38 for every $1 spent in 2015, and that figure jumped to $44 for every $1 in 2016. In a survey of retail professionals, 80%+ listed email marketing as the top channel for both retention and acquisition. Remarkably, 84% trust online reviews as much as a personal recommendation.

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Keeping Tabs on Online Alcohol Around The Globe

Profitero

US beer brands should take heed with BrewDog establishing
a US beachhead in Columbus, OH in 2016. The craft beer brand’s success selling through Amazon UK is one to watch, especially if – or more likely when – the US market becomes more open to peddling alcohol online. Jan 2016 No. and makes personalized product recommendations.

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How to Capture the Enormous Selling Potential of TikTok

ChannelAdvisor

Remember when TikTok first launched in 2016? In 2020, TikTok harnessed its incredible selling power by giving brands and online retailers the ability to sell to new audiences through the launch of TikTok for Business. It began attracting audience members through aggressive ads on YouTube with videos of lip-syncing teens.