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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. A 2017 point-of-sale solutions survey of 1,164 U.S. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. Buying frequency.

eCommerce 420
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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together.

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Instead, we recommend conversion tracking with individual users. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels. The solution?

Channel 113
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Why Retailers and Social Networks are Saying ‘Full Stream Ahead!’

Retail TouchPoints

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. million Americans are planning to use ad blocker in 2017! Buyer and Recency Segments are running on Facebook Advertising and AdWords channels. Mistake #4. No wonder 86.6

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.