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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. What do our customers do? What I would advise people to do is to decide, what do we sell?” Flanery-Rye said.

Channel 150
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Amazon Customer Base, Revenue & Shipping Data. Amazon Risk Factors and Obstacles in 2018. From changes in technology to pending legislative issues, these are the top items to keep an eye on in 2018 and beyond. Channel expansion and high-growth pains. Don’t miss a post. Sign up for our weekly newsletter.

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Walmart Packages Marketplace and Delivery Tech for Sale to Other Retailers

Retail TouchPoints

Walmart will make its own technologies across both digital and physical channels available to other retailers. Retailers will be able to access Walmart’s cloud-based services to reach new customers through Marketplace and offer national two-day shipping through Walmart’s Fulfillment Services. in a statement. in a statement.

Other 290
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The Definitive Guide to Selling on Amazon

BigCommerce

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. What The Mountain has to do with Amazon customer review legend – and how you can jump start your own with a simple email. This is actually the second publishing for this book – an updated version for 2018.

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2018 Year in Review: Journey of a SaaS Business

SellBrite

And the Sellbrite team, along with our customers, have done some amazing things. Sellbrite customers: we couldn’t do this without you. 2018 didn’t start off on a great note. And our product wasn’t WOW’ing customers in the way that it once did. An imperfect beginning. These are just 3 reasons.

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A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

2018 is likely to be just as wild and woolly, albeit in somewhat different ways. Many stores will close in 2018. We can also expect to see more small format stores as a way to cost effectively extend customer reach and further penetrate key customer segments. Physical retail isn’t dead. Boring retail is.

eCommerce 102