Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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Webinar Consumer Marketing Consumer Goods 242

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise.

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Consumer eCommerce Marketing Retail 306

Retail TouchPoints

APRIL 22, 2024

VP of Ecommerce was my first role that was more front-end, consumer-facing, and when I jumped into that role in 2019, we were in a pretty severe decline in the ecommerce channel. Farid Silber: We made that change back in 2019 when I took over the ecommerce team. It’s really about going where the consumer is.

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Food and Beverages Gifts eCommerce Fulfillment 245

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. and ultimately scale our marketing efforts for specific channels and locations.”

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POS Channel B2C Social Media 273

Retail TouchPoints

AUGUST 3, 2021

Sweaty Betty makes more than 80% of its revenue through the direct-to-consumer channel, which was a boon during the 2020 lockdowns. The acquisition of Sweaty Betty complements our strategic shift over the last several years from a traditional footwear wholesaler into a consumer-obsessed, digital-focused growth company.

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Apparel Marketing Consumer Channel 306

Retail TouchPoints

JUNE 9, 2021

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. According to Pattern’s 2019 marketplace survey of ecommerce executives, 73% of executives are “concerned” about competition from Amazon’s private label, and 57% said they were “very concerned”.

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Shipping Costs Consumer Fashion Presentation 311

PFS

DECEMBER 13, 2019

Consumer spending from the day before Thanksgiving to Cyber Monday exceeded $27 billion and, according to Adobe, they aren’t finished. Across channels, nearly 190 million shoppers took part in this year’s Cyber Five, per NRF reports, up 14 percent from 2018. See below for more Cyber Week 2019 record-breaking stats!

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Channel Blog Consumer Omnichannel 81

Retail TouchPoints

MARCH 1, 2024

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We aren’t blindly retargeting every user,” said Natori.

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Social Media Department Stores Supplies Apparel 242

Groove

JANUARY 28, 2019

Anticipate Omni-Channel Shoppers. In fact, BigCommerce found that 40% of consumers will leave a site completely if it takes longer than 3 seconds to load. However, the advent of mobile-optimized checkouts has revolutionized the way consumers interact on their devices. Mobile eCommerce Trends.

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Mobile eCommerce Mobile eCommerce Social Media 270

Liveintent

JANUARY 6, 2020

LiveIntent Recognized as One of the Hottest Companies of 2019. We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax.

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Social Media Channel Gifts Blog 118

RTP blog

JULY 8, 2019

By Jamie Crespi, Blis Direct-to-consumer brands have been wildly successful the last few years — look at makeup and skincare company Glossier, which was just valued at $1.2 We live in a retail environment where consumers continue to demand more and more of the brands they buy from, or risk shuttering (as we’ve seen with Sears and Payless.)

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Consumer eCommerce Omnichannel Channel 150

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

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Marketing Social Media Food and Beverages Omnichannel 78

Retail TouchPoints

FEBRUARY 1, 2021

Tru Kids has closed the two Toys ‘R’ Us outlets it opened in 2019, according to Bloomberg. Consumer demand in the toy category and for Toys ‘R’ Us remains strong, and we will continue to invest in the channels where the customer wants to experience our brand.”.

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Toys Channel Operations eCommerce 259

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

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Social Media Fashion Mobile Consumer 276

RTP blog

OCTOBER 17, 2018

The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond. editors identify what caught their interest throughout the 2019 E-Commerce Technology Preview. In this Q&A, the RTP.

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eCommerce eCommerce Technology Magento Mobile 150

Sailthru

DECEMBER 3, 2019

With an unusually late Thanksgiving, the 2019 holiday season is the shortest in seven years, though you wouldn’t know that from Cyber Weekend. The most lucrative marketing channel , email is where most consumers want to hear from retailers. This year, consumers have certainly responded. Email Marketing and Ecommerce.

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Small Business Retail Mobile Download Channel 78

Retail TouchPoints

DECEMBER 22, 2021

McDonald’s made headlines when it acquired the personalization solution provider Dynamic Yield in March 2019 for a reported $300 million. It’s a reality that more brands are deploying and more consumers expect.

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Retail TouchPoints

JUNE 4, 2021

billion , compared to $782 million in Q1 2019 — showing that the retailer has not just recovered from the pandemic but resumed an upward trajectory. We are very pleased with our Q1 results, which reflect significant growth in the business compared to both 2020 and 2019,” said Meghan Frank, CFO at lululemon in a statement.

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Department Stores Jewelry Travel eCommerce 282

Retail TouchPoints

DECEMBER 22, 2021

billion — a 1% increase from pre-pandemic times in 2019. But like much of the world, the luxury sector looks very different today than it did in 2019. The big question was always, ‘Can you translate the experience that luxury consumers expect in an online environment?’” said Bousquet-Chavanne.

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eCommerce Consumer Channel Travel 269

ROI Revolution

DECEMBER 18, 2019

Published December 17, 2019. 2019 has almost come and gone. Before we roll into 2020, it’s important to take some time to reflect on the top 2019 digital marketing trends. These major 2019 trends were featured in our mid-year trends update and, as predicted, continued to dominate throughout the second half of the year.

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Marketing Mobile Channel Social Media 78

ROI Revolution

DECEMBER 4, 2019

Published December 4, 2019. The long-awaited ultra-short 2019 holiday shopping season has arrived. Stay tuned for updates on 2019 holiday shopping season performance. That being said, the plan could also be perceived as the addition of yet another social media channel, which may not be something consumers are interested in.

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Social Media Shipping Costs Channel Fulfillment 78

RTP blog

OCTOBER 3, 2018

It’s no secret to anyone following retail that e-Commerce is evolving rapidly (along with the store experience), particularly as the channels continue to converge. Retailers also need to focus on how AI/machine learning and social commerce are impacting customer acquisition and retention. Kearney on this topic.

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eCommerce Multi-channel Channel Subscription 150

OrderDynamics

JANUARY 8, 2019

Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. In December we gave you our quick ‘ What to see at NRF 2019 ’ guide. There are just too many things to discuss about NRF 2019 and this year’s events. What To Do And See at NRF 2019: 1.

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BigCommerce eCommerce Channel POS 87

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

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Payments Omnichannel Payment Services Consumer 289

Retail TouchPoints

AUGUST 17, 2022

in 2019 to 14.9% Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers.

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eCommerce Payment Services Channel Social Media 363

Liveintent

SEPTEMBER 17, 2019

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Our experts weigh in below. Watch the complete webinar below.

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Channel Multi-channel Webinar Fashion 83

Retail TouchPoints

AUGUST 16, 2021

While the company is an ecommerce-led retailer ( 80% of pre-pandemic sales came through digital channels), brick-and-mortar is still an important part of Glossier’s ecosystem. The retailer’s physical locations drew more than 1 million visitors in 2019 with an average conversion rate of 50%.

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Omnichannel Fulfillment eCommerce Channel 290

Retail TouchPoints

APRIL 27, 2023

Additionally, Certified by Brand partners will gain access to consumer insights from Ebay’s global network of buyers and will be able to influence pricing of their brand inventory within the secondary market. UK and Germany grew by double digits in March 2023 compared to March 2022.

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Jewelry Supplies Channel Marketing 272

Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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Fashion Social Media Consumer Clothing 290

ROI Revolution

JULY 3, 2019

ROI Revolution had a great time at IRCE 2019. Omnichannel refers to creating a seamless user experience across all communication channels and supporting resources. Direct-to-consumer (D2C or DTC) is another major trend we saw take shape at IRCE 2019. Omnichannel.

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eCommerce Omnichannel Customer Experience Books 97

Retail TouchPoints

JANUARY 24, 2023

The Transformation of Search Consumers are searching a lot. Instead, we’re seeing the rise of retail search — meaning more consumers are either ending or doing their entire search process on Amazon and other retail sites instead of going to search engines. But they’re beginning and ending their searches in different ways and places.

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Social Media Channel Customer Loyalty Banking 264

Retail TouchPoints

APRIL 13, 2021

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. million in 2019 to $300.5 million , with 55% of the increase coming from digital channels, according to the filing. Building a brand based on conscious consumers was considered niche and not scalable. The Honest Co.

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eCommerce Consumer Consumer Goods Channel 279

Retail TouchPoints

JULY 26, 2022

With rising gas prices, food shortages, skyrocketing interest rates and ever-present inflation, consumers are worried and that means retailers are worried, too. We’re already seeing online shopping demand level off , with consumers finding a new balance between digital and physical channels. Loyalty Shifts to Value.

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Shipping Costs Gifts Fulfillment Consumer 303

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. From 2019 to 2021, the Luxury Pavilion has seen its customer base grown by more than 150% and sales have increased nearly 300%.

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White Paper Customer Multi-channel Fashion 251

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. I was thrilled and honored to be featured in the pivotal report highlighting how email is still a leading touchpoint for both consumers and marketers.

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Marketing Specialty Retailers Multichannel Channel 69

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Now it’s really just shopping.

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Omnichannel Retail Mobile Social Media 279

Retail TouchPoints

AUGUST 3, 2020

While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape. Throughout 2019, “digitally native vertical brands” were the darling of retail.

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Outdoor Retail Beauty and Health Travel 299