Study: Why Marketplaces Attract Valuable ‘Power Shoppers’
Retail TouchPoints
JANUARY 28, 2022
Given that many of these expectations were first set by customers’ experience with Amazon , it should come as no surprise that third-party marketplaces have become a key tool for many retailers to meet these consumer demands. In 2019, 42% of U.S. consumers said they shopped exclusively, or a lot, on marketplaces.
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