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5 Reasons Why Your Business Should Focus on Customer Data

Retail TouchPoints

As 76% of businesses that are advanced in their integration of technology, business goals and analytics report a more favorable market position, retailers today can’t miss out on using customer data to improve virtually every aspect of their operations. . In 2020, 88% of consumers in the U.S. Adapt your offerings.

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Neiman Marcus Responds to Breach of 4.6 Million Customers’ Data

Retail TouchPoints

million online customers had been obtained by an unauthorized party. The company is in the process of notifying its online customers of the security breach, which occurred in May 2020. NMG also has set up a dedicated call center for its customers to address concerns. ”

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring COVID-19 outbreaks and ongoing supply chain challenges. For other customers, whose budgets are more directly impacted by food and fuel inflation, they are actively looking for ways to save.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels.

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Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

Optimizely

With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent most of the year’s second quarter building upon features that we released at the beginning of 2020, including On-Site Personalization, new Touchpoint Summary Reports, and our SMS & MMS solution. Adding Country Code Selection to a Web Form.

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2020 Year in Review of Product Releases

Optimizely

2020 will go down as one of the most disruptive years for humankind as we’ve had to adjust the way we work and go about our day-to-day lives. Over the past 10 months, we’ve witnessed people in our personal and professional lives tackle challenges, big and small, that arose from the unexpected events of 2020. Data Science.

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Rinkit Deploys New Solution to Engage with Expanded Customer Base

Retail TouchPoints

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive growth last year. In 2020, Rinkit’s online sales increased 284% and its email database expanded from 70,000 customers to 300,000. and Australia. and Australia.

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